Nominations Set For Medallas De Cortez Awards
Nominations are being accepted now for the 2017 Medallas de Cortez awards, in eight categories. They will be presented at the Hispanic Radio Conference, March 28-29 in Fort Lauderdale
Hispanic media
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Did Jose Villa Just Kill Your Business?
“The reality is that the business of Hispanic marketing is still stuck in the past,” Sensis President José Villa writes. That is incorrect. The entire U.S. marketing industry is stuck in the past by continuing to hyperfocus on a segment of consumers that may be trend-setting but aren’t the biggest spenders.
L.A. Rams New Español Flagship: ESPN Deportes Radio 1330
The L.A. Rams, who are returning to Los Angeles with the 2016-17 season after moving to St. Louis after the 1994-95 season, this afternoon announced that it has reached an exclusive rights agreement with Lotus Broadcasting’s KWKW-AM 1330 — the ESPN Deportes Radio affiliate serving Southern California.
P&G’s ‘Retro’ Move: A Canadian Translation For Mr. Clean
In a nod to its first creative effort, the Proctor & Gamble Co. brand is bringing back its original Mr. Clean jingle in both Spanish and English. However, the Spanish spot is a translation courtesy of Leo Burnett Canada.
Total Market Advertising: Where Budgets Trump Insights?
I’m pulling out the Red Card on Tecate. What other brands deserve one? Let’s hand them out now, so decision-makers don’t make the choice of putting the budget ahead of research and true solutions for long-term brand growth.
SCHRAMM MARKETING GROUP LAUNCHES FANTÁSTICO
Schramm Marketing Group today announced the upcoming June launch of its newest venture, Fantástico, the free, hyper-local, mobile-optimized site that provides Latino consumers with a ticket purchasing experience that is entirely in Spanish from homepage to checkout.
Telemundo Unveils A Wide Slate For The Upfronts
Telemundo will be playing up four “Super Series” telenovelas, a Sunday early-prime children’s talent show, and a late show hosted by iconic former Univision personality Mario Kreutzberger — better known as “Don Francisco.”
2016 Hispanic TV Upfront Report Now Available To Readers
The Adam R Jacobson Consultancy, in association with HispanicAd.com, is proud to announce the release of the 2016 Hispanic TV Upfront Report.
Coming Monday: Hispanic Market Overview 2016
Gain ‘Total Focus’ by participating in the seventh annual Hispanic Market Overview state-of-the-industry report, produced by veteran Hispanic market analyst and journalist Adam R Jacobson.
Now Available For Download: 2015 Hispanic CMO Thought Leaders Report
The Adam R Jacobson Consultancy, in partnership with Dávila Multicultural Insights of Encino, Calif. and HispanicAd.com, the U.S. Hispanic advertising and marketing industry’s most widely read and trusted media and information source, is pleased to announce the November 7, 2015 release of its second annual Hispanic CMO Thought Leadership Report.