HISPANIC MARKET OVERVIEW 2017 – Creative Gallery. Featuring video for Dodge Ram – “Salt of the Earth”; Dodge Ram – “Boss”; and Walmart – “Just The Way You Are” (Mother’s Day spot). Viewable as MP4 files.
Hispanic Market Overview 2016, presented by Lopez Negrete Communications, is now available for complimentary download.
Hispanic Market Overview 2014, presented by Lopez Negrete Communications, is now available via download at no charge to all via HispanicAd.com. We thank the more than 3,000 industry professionals who downloaded this year’s report within the first 24 hours of its release. We continue our series of excepts with a Q&A session from Houston featuring Alex Lopez Negrete.
The 2013 ahaa annual conference concluded Wednesday afternoon in Miami Beach, Fla. with a resonating presentation from Leo Burnett Worldwide Chief Creative Officer Mark Tutssel.
Companies that seek to build relationship with Hispanic, Asian and African-American consumers should take their multicultural budget out of a silo and push it out to all of the company’s business units. That’s what Walmart Stores has done and what its senior vice president of brand marketing and advertising, Tony Rogers, advises.