Univision’s 2016 Upfront Plan
Univision Communications plans to highlight how its portfolio “stands united” at its Upfront presentation set for tomorrow at New York’s Lyric Theatre.
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2016 Hispanic TV Upfront Report Now Available To Readers
The Adam R Jacobson Consultancy, in association with HispanicAd.com, is proud to announce the release of the 2016 Hispanic TV Upfront Report.
Now Available For Download: 2015 Hispanic CMO Thought Leaders Report
The Adam R Jacobson Consultancy, in partnership with Dávila Multicultural Insights of Encino, Calif. and HispanicAd.com, the U.S. Hispanic advertising and marketing industry’s most widely read and trusted media and information source, is pleased to announce the November 7, 2015 release of its second annual Hispanic CMO Thought Leadership Report.
AHAA Study: Hispanic Percentage of Ad Dollars Rises To 8.5%
Total U.S. Hispanic advertising dollars from CPGs/Retailers in 2014 were $2 billion–up from $1.2 billion in 2010. The 67% jump means that the U.S. Hispanic market now attracts 10.7% of total U.S. ad expenditures from CPGs/Retailers– a meteoric rise from the 5.4% seen in 2008.
HISPANIC CMO: A Special Report On The Top Thought Leaders In Multicultural Marketing
The Adam R Jacobson Consultancy, in partnership with HispanicAd.com, is proud to announce the November 10, 2015 deployment of HISPANIC THOUGHT LEADERS 2015 — a special report profiling the Top Chief Marketing Officers and key client-side advertising and marketing leaders in the U.S. Hispanic market.
MRC Drops Bomb On Simmons: National Consumer Study Flawed
The Media Rating Council announced September 18 that it has withdrawn its accreditation of Simmons Market Research’s National Consumer Study. Specifically, the MRC noted that the Simmons National Hispanic Consumer Study–a key data supplier for multicultural research reports conducted by such companies as Mintel–had lost its double-checkmarks from the MRC.
Olympics Boost Spanish-language TV As Kantar Reports Near-Flat U.S. Ad Growth
Tepid overall growth in U.S. advertising expenditures was seen in the second quarter of 2014. Yet Spanish-language television enjoyed a stellar Q2–undoubtedly thanks to the 2014 Winter Olympics in Sochi, Russia.
World Cup Zeal Reveals Miami’s New Latino Appeal
The 2014 FIFA World Cup, unlike any previous global tournament of soccer supremacy, has captured the hearts-and full attention-of millions of Americans. But South Florida’s new Hispanic force, fueled by Colombians and Argentines and a growing Central American community, have made the 2014 FIFA World Cup can’t-miss get-out-of-the-office entertainment across the entire region.
Hispanic Media Ad Expenditures Tumble For Radio, Rise For TV In Q1
According to Kantar Media, Spanish-language television continues to enjoy robust advertising growth. However, what Kantar defines as “Hispanic Local Radio” experienced a significant year-over-year dip–a worrying sign in a volatile market for Spanish-language and Hispanic-targeted AM and FM broadcasters.
WSJ: Univision Talking With CBS, Time Warner About Possible $20B Sale
According to The Wall Street Journal,Univision Communications is talking with CBS and Time Warner about an exit strategy to the tune of $20 billion.