It’s Here: HISPANIC CMO Thought Leaders 2017
Hispanic Market Overview is proud to announce the Nov. 6, 2017 distribution of Hispanic CMO -- Hispanic Thought Leaders 2017. This report, produced by The Adam R Jacobson Consultancy and Hispanic Market…
Hispanic Thought Leaders 2016 Report Released
Final edits are presently being made for the 2016 Hispanic CMO Hispanic Thought Leaders white paper, set for distribution October 10 exclusively from HispanicAd.com.
Can Multicultural Agencies Be The Best ‘Relationship Shops’?
What if an agency were to take control of the relationship, steering a path with miles ahead while serving as the trusted, needed and necessary partner committed to brand growth…
Hispanic Market Overview – ‘Social Media & Sports’
Learn in this dynamic report the opportunities that exist for marketers by engaging Hispanic sports fans through text-to-win promotions, Twitter, Facebook and other social media platforms. Among those interviewed are…
SBS/Miami Plots New Route For WXDJ As ‘Romanic Rhythmic’ I-95 Hits The Airwaves
SBS's Miami cluster on Monday completed its transition of WXDJ-FM’s “El Zol” Tropical format to 100,000-watt powerhouse WRMA-FM by debuting on WXDJ what may be best-described as a hybrid Tropical/Spanish…
Univision Radio Offers ‘Good, Bad & Ugly’ As Post-Piolin Solution
More than four months after Univision Radio confirmed the surprisingly abrupt departure from Univision Radio of Eddie "Piolin" Sotelo, the company today unveiled the program that will replace Piolin at…
Experiential Marketing, Miami Style: Lincoln Leads Tours Of Wynwood
The decision by Lincoln Motor Company to bring its "Hello, Again Tour" to a hub of bilingual, bicultural Hispanic Millennials is noteworthy in and of itself. Lincoln may wish to…