Hispanic Thought Leaders 2016 Report Released
Final edits are presently being made for the 2016 Hispanic CMO Hispanic Thought Leaders white paper, set for distribution October 10 exclusively from HispanicAd.com.
Latino advertising
Read More
Pulpo/ThinkNow: Nearly 3 In 4 Lower-Acculturated Hispanics Are Tablet Users
Some 72% of lower-acculturated Hispanics are tablet owners who use the device to go online and access apps, making them more likely than acculturated Hispanics to use this type of device to access the internet.
HISPANIC MARKET OVERVIEW – 2012 Now Archived
The third annual Hispanic Market Overview offers marketers and advertisers and advertising agency executives and junior staff a clear, concise snapshot of the state of the U.S. Hispanic market. A review of advertising expenditures and the Spanish-language media those budgets go to is featured throughout the report.
America’s Latino Future: 2015 and Beyond
Hosted by American University alumnus Adam Jacobson, SOC/BA ’94, Arthur Rockwell of Geoscape joined Luigi Bellizzi of Grupo Latino de Radio on October 5 in Coral Gables, Florida in an engaging conversation about where the nation’s Latino population is headed – and how media companies and advertisers should react.
“Optimism Over Fear” – A Recipe For 2010
In a Versailles breakfast presentation today in the heart of Cuban Miami, Alma DDB president/COO Luis Miguel Messianu said that the communication of “aspirations, positive thoughts and optimism” by U.S. Hispanic agencies will lead to riches in 2010.