Since 2010, Adam R Jacobson has offered a state-of-the-industry report tailored to meet the needs of multicultural and Hispanic market Chief Marketing Officers. This year, he tackles the tough question of whether the mantra of U.S. Latinos is “Persist” — given the political noise from D.C. The answer: It’s just noise, and Hispanics are roar one cannot ignore.
The new executive at Nueva Network chosen to lead the creation and production of original Latino podcasts was formerly a Senior Podcast Producer and personality at Univision, where she created and hosted the network’s podcast, “Enigmas sin Resolver.”
KYWW-AM 1530 is now “Puro Tejano,” which LMN Texas Regional General Manager Vicky Guerrero says is “a revival of the Valley’s deep-rooted Tejano music culture.”
José Villafañe has been busily over the last several years building a regional Hispanic media enterprise through Costa Media while making Nueva Network a top independent Spanish-language audio network serving the entire U.S. Recently, Nueva launched the online entertainment portal Queonnda.com. Now, the QueOnnda.com branding is being used at the two Costa-owned radio properties it operates.
Telemundo-owned stations serving Boston, Hartford-New Haven, Providence and Springfield, Mass., will be airing a pair of Boston Celtics NBA games live and en español, a new extension of the team’s “Noche Latina” celebration.
For generations, the “Los 40” brand, originally Los 40 Principales, has served as the home for Top 40 music across Spain. Then, Grupo PRISA imported the brand to Latin America, where it remains a competitor today in countries ranging from Costa Rica and Colombia to Mexico and Argentina. Now, Los 40 is getting a big stateside push thanks to a new representation deal with Hispanic Radio Network (HRN) — one that also sees the Clark Logan-led operation pick up the rights to JUAN.
Norsan Media’s recently acquired WFYY-FM 103.1, serving the Orlando market, has unveiled its new weekday programming lineup. It makes one thing clear: the regional Hispanic media company with stations in Jacksonville seeks to vigorously compete against Spanish Broadcasting System, iHeartMedia, Cox Media and operators of AM radio stations and FM translators who all seek to capture Spanish-speaking audiences in a fast-growing region for Latinos.
Until now, the concept of a late-night program on network television has involved celebrity interviews, sketch comedy and a musical performance. For Telemundo, a redefining of what airs at Midnight on broadcast TV is taking shape on March 10. It’s all about sports.
As of today, the CentroAméricaTV, Televisión Dominicana, and WAPA América Spanish-language cable television channels are now available to customers of the Verizon Fios MVPD service, found mainly in the Mid-Atlantic Region of the U.S.
The International Olympic Committee (IOC) has awarded TelevisaUnivision the exclusive media rights on free-to air, pay television and digital platforms and non-exclusive radio rights in Mexico for every edition of the Olympic Games until 2032, including the right to sub-license media rights within Mexico.