Privately held multimedia company Norsan Media, with a focus on Hispanics in markets across the Southeast and in Texas, has hired a National Accounts Director who will spearhead strategic partnerships with national brands and agencies, helping them to connect to the Spanish-language consumer.
Taking the role is Sylvia Serna Refojo, who was formerly a multimedia manager for Spanish Broadcasting System (SBS) in both Chicago and Miami.
“I’m thrilled to bring my passion for meaningful storytelling to Norsan Media and contribute to developing innovative, audience-focused campaigns.” said Refojo, who reports to Norsan Media CEO Natalia Sanchez Alvarez.
“Sylvia’s deep industry knowledge and national insight will be key as we expand our footprint and build stronger partnerships,” said Sanchez Alvarez.
Refojo joined SBS in 2018 as VP of Network and National Sales while also serving as NSM for Chicago and Puerto Rico at the Miami-based company. Before that, she was at Spark Foundry, serving as a Media Supervisor for 11 years.
Founded in 2004, Norsan Media owns 50 radio stations in addition to regional print publications and four television stations.
