In a move that brings more content to its no-cost bilingual streaming media platform, Adsmovil-owned Nuestra.TV has forged a strategic partnership with Avenida Entertainment Group. The agreement will bring a curated selection of original programming from A+, Avenida’s newly launched English-language streaming service.
A+ content includes original series, docuseries, talk shows, and films targeting bicultural and multigenerational U.S. Latino audiences. Among the featured titles coming to Nuestra.TV are Illegally Brown, Immigrant Voices of America, Baldo, Pinkafé Unfiltered, Barrio Chino, and Rated V.
“This partnership between Avenida Entertainment Group and Nuestra.TV signifies a powerful alignment of innovation, cultural authenticity, and audience engagement,” said Fanny Grande, CEO of Avenida Entertainment Group. “By joining forces with Nuestra.TV and our streaming platform A+, we’re creating an unparalleled streaming experience that truly represents multicultural audiences, reflecting their stories and experiences authentically on screen. Additionally, we’re empowering a new generation of diverse creatives to share narratives that resonate deeply with viewers. Together, we’re redefining entertainment and offering brands exceptional opportunities to genuinely connect with audiences through compelling storytelling and strategic digital solutions.”
Alberto Pardo, Co-founder and CEO of Nuestra.TV, added, “This partnership reflects our continued investment in scalable, impactful content that speaks authentically to today’s U.S. Latino audiences across acculturation levels. Collaborating with A+ allows us to expand the bilingual experience we offer—while also creating new value for advertisers, and content owners, interested in reaching this high-growth audience.”
Nuestra.TV launched in 2020.
