Back To The Future: ‘El Cucuy’ Returns Following Piolin’s Sudden Departure

Renan Almendarez Coello, best known to radio listeners across the U.S. and Northern Mexico as El Cucuy de la Mañana, has signed a syndication deal with Miami-based GLR Networks, owned by Spanish media giant Grupo Prisa. The talk-intensive program, hosted by “The Bogeyman,” is being offered to Regional Mexican stations or stations in markets with a large population of immigrants of Mexican heritage.

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Experiential Marketing, Miami Style: Lincoln Leads Tours Of Wynwood

The decision by Lincoln Motor Company to bring its “Hello, Again Tour” to a hub of bilingual, bicultural Hispanic Millennials is noteworthy in and of itself. Lincoln may wish to follow up its tour with marketing efforts that use digital, social and mobile media targeting Hispanic Millennials, in addition to traditional media such as television, radio, and out-of-home. The results could prove highly beneficial for a brand that is not only reinventing itself, but how to reach its next generation of automobile buyers.

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