Hispanic Radio: Advertiser Education Of Medium’s Strengths Still A Top Need

“Radio, depending on where it fits, depends on the mindset of the client.” Those words, spoken by Zubi Advertising vice president of media integration Isabella Sanchez at the just-concluded Radio Ink Hispanic Radio Conference, summed up the thoughts of buyers and planners who may not consider Spanish-language radio a high priority when formulating their Hispanic media strategies.

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San Antonio Mayor: Lone Star Look Yields America’s Face of Tomorrow

America is in its “golden years” with respect to political opportunities for the Latino community, says San Antonio Mayor Julian Castro. Although Hispanics still have a tremendous amount of challenges with respect to finances and educational attainment, the 2012 presidential election served as a “special, defining moment for the Latino community in the U.S. For the first time Latinos could fundamentally change the trajectory of a campaign.”

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