from The Adam R Jacobson Multicultural Consultancy
The Adam R Jacobson Editorial Services and Research Consultancy, in association with HispanicAd.com, is proud to announce the 2011 edition of the highly acclaimed HISPANIC MARKET OVERVIEW.
“Rude”, a Canadian reggae song about a guy who can’t get the approval of his girlfriend’s dad to marry her, was the No. 1 track according to some Hispanic market media expert in Miami, the most nonprogressive place for new music discovery in the Southeastern U.S.
Revenue gains from SBS’s WLEY and Univision’s Spanish pop “Latino Mix” simulcast in Chicago are offset by a format flip to country music by iHeartMedia and a big total revenue drop at Univision market leader WOJO-FM 105.1.
Whether Michael Keaton wins the Academy Award for Best Actor for his role as a former action hero superstar desperate for a comeback by turning to Broadway is not the issue here. What matters is what Alejandro González Iñárritu has put on the screen, and how the Age of the Latin Filmmaker has been cemented with this cinematic masterpiece.
Eddie “Piolín” Sotelo, whose new self-syndicated El Show de Piolín will air on two American General Media (AGM) stations starting in January, has also reached a deal with Entravision Communications that will see the program land on 16 stations in 14 markets, starting Monday, January 5. Affiliates include the “Súper Estrella” Southern California trimulcast, setting off rumours of a format change from Spanish Hot AC.
Lincoln Financial Media, owner of Lite FM, Magic 102.7 and The Ticket in Miami, has agreed to sell its 15 radio stations in four markets to Entercom. Lincoln will relinquish control of the radio stations to Entercom via a time brokerage agreement in late January, with the sale’s completion expected for Q2.
Eddie ‘Piolin’ Sotelo, who shot to fame at Univision Radio’s KSCA-FM 101.9 in Los Angeles before abruptly exiting the top-rated regional Mexican station amid sexual harassment allegations in July 2013, will now have his El Show de Piolin heard on two American General Media (AGM) stations: “Radio Lobo” KLVO-FM 97.7/KKIM-FM 94.7, serving the Albuquerque-Santa Fe DMA; and KEBT-FM “96.9 La Caliente” in Bakersfield, Calif.
The Adam R Jacobson Consultancy, in partnership with HispanicAd.com, is proud to announce the November 10, 2015 deployment of HISPANIC THOUGHT LEADERS 2015 — a special report profiling the Top Chief Marketing Officers and key client-side advertising and marketing leaders in the U.S. Hispanic market.
Beasley Broadcast Group and CBS Radio jointly announced this morning that they have reached an agreement that sees the company swapping stations in Philadelphia, Charlotte, Tampa-St. Petersburg and the Miami-Fort Lauderdale markets.
The Media Rating Council announced September 18 that it has withdrawn its accreditation of Simmons Market Research’s National Consumer Study. Specifically, the MRC noted that the Simmons National Hispanic Consumer Study–a key data supplier for multicultural research reports conducted by such companies as Mintel–had lost its double-checkmarks from the MRC.
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