Hispanic Market Overview

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AHAA: Financial Services, Insurance Companies See Revenue Boost From Hispanic Ad Spend Bump

admin8 years ago04 mins

AHAA: The Voice of Hispanic Marketing released a new comprehensive study at the ANA Multicultural Marketing & Diversity Conference which reveals a positive connection between corporate ad allocation targeting the Hispanic market and overall revenue growth for the Financial Services and Insurance sectors. According to the new study, a 5 point shift in advertising allocation from English to Hispanic media results in a Total Market revenue boost of 6.4 points in Revenue CAGR for the Financial and Insurance sectors.

Now Available For Download: 2015 Hispanic CMO Thought Leaders Report

admin9 years ago8 years ago04 mins

The Adam R Jacobson Consultancy, in partnership with Dávila Multicultural Insights of Encino, Calif. and HispanicAd.com, the U.S. Hispanic advertising and marketing industry’s most widely read and trusted media and information source, is pleased to announce the November 7, 2015 release of its second annual Hispanic CMO Thought Leadership Report.

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Top Advertiser by Latino Recognition: A Cancer Cure Charity

admin9 years ago9 years ago02 mins

To find which ads resonate most with Hispanic consumers, Nielsen analyzed the top ten Spanish language advertisements during 2015. Based on ad and brand memorability, St Jude’s Children’s Research Hospital is tops among all advertisers.

Nielsen Audio Says No To Telos Alliance’s Voltair Processor

admin9 years ago9 years ago05 mins

Telos Alliance’s Voltair processor “introduces audible artifacts for listeners” and “interferes with the encoding process by altering Nielsen watermarks and by making them audible.” Thus, Nielsen Audio has declared that it will not support Voltair.

Headline

AHAA Study: Hispanic Percentage of Ad Dollars Rises To 8.5%

admin9 years ago9 years ago06 mins

Total U.S. Hispanic advertising dollars from CPGs/Retailers in 2014 were $2 billion–up from $1.2 billion in 2010. The 67% jump means that the U.S. Hispanic market now attracts 10.7% of total U.S. ad expenditures from CPGs/Retailers– a meteoric rise from the 5.4% seen in 2008.

General

Univision Files Its Long-Expected IPO, Fortifies Ties With Mexico’s Televisa

admin9 years ago9 years ago08 mins

The largest media company in the U.S. serving Hispanics has officially notified the Securities and Exchange Commission that it is proposing an initial public offering of the sale of its Class A common stock, a long-expected move that will make Univision a publicly held entity.

José Valle Bounced From Univision Radio; Takes ‘Political & Advocacy Sales’ Role

admin9 years ago9 years ago05 mins

In a somewhat surprising move, Univision Communications today relieved José Valle–president of Univision Radio–of his duties. Effective immediately, Valle takes on a new role as president of political and advocacy sales. Univision Local Media EVP Jaime Jiménez takes on Valle’s former duties, which Valle had held since 2011.

General

Univision, Washington Post Partner For GOP Presidential Hopefuls’ Forum

admin9 years ago9 years ago04 mins

Univision’s News department has teamed up with The Washington Post for a co-sponsored Republican presidential candidates’ forum set to take place prior to the GOP primaries in March 2016.

General

AHAA: Pharmaceutical Companies Lag Behind in Hispanic Targeted Ad Spending

admin9 years ago9 years ago03 mins

FAIRFAX, Va., June 11, 2015 /PRNewswire-HISPANIC PR WIRE/ — According to a new report from AHAA: the Voice of Hispanic Marketing, pharmaceutical marketers increased their aggregate Hispanic advertising investment by only 4 percent between 2010 and 2014 to $165 million. Among the top 500 U.S. advertisers, the pharmaceutical category allocation to Hispanic dedicated media remained…

Featured

La Prensa, Excélsior Newspapers Return To Inland Empire, OC

admin9 years ago06 mins

To actively engage and better serve the 3.3 million Latinos that live and work in Riverside, San Bernardino and Orange counties, Freedom News Group is reintroducing its weekly Spanish-language UNIDOS newspaper as two distinctly local editions – La Prensa and Excélsior – starting today.

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AHAA: Financial Services, Insurance Companies See Revenue Boost From Hispanic Ad Spend Bump

Now Available For Download: 2015 Hispanic CMO Thought Leaders Report

Top Advertiser by Latino Recognition: A Cancer Cure Charity

Nielsen Audio Says No To Telos Alliance’s Voltair Processor

AHAA Study: Hispanic Percentage of Ad Dollars Rises To 8.5%

Univision Files Its Long-Expected IPO, Fortifies Ties With Mexico’s Televisa

José Valle Bounced From Univision Radio; Takes ‘Political & Advocacy Sales’ Role

Univision, Washington Post Partner For GOP Presidential Hopefuls’ Forum

AHAA: Pharmaceutical Companies Lag Behind in Hispanic Targeted Ad Spending

La Prensa, Excélsior Newspapers Return To Inland Empire, OC