Hispanic Ad Agency Pioneer Norma Orci Dies
Industry veteran Norma Orci has passed. Norma and her husband Hector Orci were founders of the legacy Hispanic Ad Agency Orci & Asociados.
Industry veteran Norma Orci has passed. Norma and her husband Hector Orci were founders of the legacy Hispanic Ad Agency Orci & Asociados.
Guillermo Amtmann, Founder of PATRIA Energy Drink and CEO of PSR Brands, commented, “Futbol and Liga MX are remarkably close to the heart of our core consumer and as the league’s viewership continues to grow in the United States, PATRIA is excited to partner with Liga MX.”
It’s being pitched as “a comprehensive guide to help businesses tap into the massive potential of the U.S. Hispanic market.”
After 14 years of sharing valuable insights, observations and advice, there remain brand managers that have yet to do any Hispanic marketing of any substance. Some have pulled back. Many believe reaching all Hispanics through general market advertising is suffice. When will it end?
ViX, the TelevisaUnivision-owned Spanish-language streaming service, has started production of 11 original series and movies just making it as products underway during the first quarter of 2023.
At first glance, it appears that Paramount Global’s CBS Sports has launched a free direct-to-consumer digital network dedicated exclusively to Spanish-speaking U.S. Hispanics who can’t quench their thirst for all things fútbol. That’s not what CBS Sports is ready to launch on April 11, however — even as it has chosen a very Spanish-language name for its new offering.
EstrellaTV, the Spanish-language broadcast network of Estrella Media, has unveiled its new daytime lineup and theme.
NBCUniversal-owned Spanish-language television network Telemundo and venerable trade publication Billboard have signed off an expanded partnership for 2023 that will yield the first-ever Latin Women in Music, a new music franchise focused on women’s impact in the music industry. The new entity will compliment the Billboard Latin Music Awards.
She’ll be joining Leon Krauze as co-anchor of the newscast that airs coast to coast on the Univision network, airing weeknights at 11:35pm Eastern. Her first day is Monday, February 13.
Republica Havas and Republica Havas Health announced the promotions of three key leaders to the role of Managing Director. The promotions follow “an unprecedented year of business growth.”
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