Veteran Ad Agency Exec’s Book Focuses On U.S. Hispanic Market Power

It’s being pitched as “a comprehensive guide to help businesses tap into the massive potential of the U.S. Hispanic market.”

Now available as a book from Alma CEO Isaac Mizrahi: Hispanic Market Power – America’s Business Growth Engine.

The book is available on and and will be available for purchase at bookstores nationwide, starting May 3.

Mizrahi draws on his experience as a corporate executive, agency CEO, and industry leader to uncover how companies can stimulate growth by moving away from preconceived notions and toward marketing effectively to Hispanic customers.

According to Mizrahi, the U.S. Hispanic population represents the most significant demographic growth in the country, and as such, U.S. corporations should make it a priority to center their existing and future strategies on this community. In his book, he provides practical and pragmatic suggestions and recommendations to help businesses leverage the booming segment to drive sales.

Hispanic Market Power – America’s Business Growth Engine is a strategic business book, created by Mizrahi for other marketers and business leaders who want to succeed in the U.S. Mizrahi commented, “The book serves as a crucial counterbalance to other published materials on the topic that possess little connection to day-to-day reality, and that have a more political standpoint. The book is filled with straightforward talk and illustrative case studies from companies such as McDonald’s, Pepsi, Coors Light, Kia, and many others – making it a must-read for any business looking to thrive in today’s multicultural society.”

Hispanic Market Power is described by Mizrahi as “a timely, insightful and highly practical guide.”


To learn more about Hispanic Market Power, please visit

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