TelevisaUnivision Selects A Int’l. Content Licensing and Co-Production SVP
He joins TelevisaUnivision from ViacomCBS International Studios, where he led the content sales and co-production business and spearheaded the new film division.
He joins TelevisaUnivision from ViacomCBS International Studios, where he led the content sales and co-production business and spearheaded the new film division.
Former Univision radio executive and “multicultural podcasting veteran” Stephen Hobbs, the brother of Steven Hobbs, has been hired as MundoNow Chief Audio Officer in conjunction with the launch of its new podcast network.
Latinx households—who have been among the most loyal to MVPD services—are now as likely to have similar penetrations of MVPD services compared to the total market, at 52% and 51% respectively. That’s according to Horowitz Research.
The hire is part of Mundo Hispanico’s relaunch as MundoNow, “a strategic move to build creative media tech tools and content that reach the entirety of the U.S. Latino market.” The company notes that the U.S. Hispanic market is now driven by the 55% of America’s Latino population that identifies as either bilingual, bicultural or English-language preferred.
She back, and now leading sales for the entire Adsmovil portfolio, including the recently announced AVOD offering Nuestra.TV. The return by Jessica Ricaurte sees her arrival from Yahoo!, where she most recently served as a Global Agency Director.
U.S. Latinos have long been trendsetters when it comes to entertainment and consumption habits. Yet, while the “Big Four” struggle to keep audience share, in Hispanic media there’s perhaps a trickle of migration. With our 2022 edition, the Hispanic TV Programming Report demonstrates that the NewFronts and Upfronts are equally important for understanding “TV” consumption of Spanish-speaking Americans. It’s a good sign that the market is healthier than ever, with more choices than ever before.
The company will be adding to its growing portfolio of ad-supported brands with Canela Kids, a new Spanish-language AVOD destination for kids 2-12 launching August 16. Canela Media also unveiled plans for their recently launched Innovation Labs.
Emergence of the U.S. Hispanic consumer and all that drives this ever-important part of the American fabric is also being seen at agencies catering specifically to the needs of CMOs and brand managers that desire the best and most effective solutions for connecting with Spanish-speaking audiences. Don’t forget the in-culture English-language creative, too. As this year’s Hispanic Market Overview annual state-of-the-industry report shares, content isn’t about language anymore.
She most recently served as Univision Communications’ EVP and Chief Communications Officer and played an integral role at the company for more than 15 years. Now, after a “remarkable sabbatical year,” Rosemary Mercedes has accepted a position to run communications for the British Broadcasting Corp.’s BBC Studios in the Americas — its largest international market.
American businessman Sol Trujillo has served as the Chief Executive Officer of U.S. West, Orange and of Telstra. Now, he’s launching a podcast venture with U.S. Hispanic consumers as the target, and he is teaming with Rick Sanchez to get a bit more L’Attitude flowing in the on-demand audio space.
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