from The Adam R Jacobson Multicultural Consultancy
Univision Communications took to LinkedIn to officially welcome Wade Davis as its new CEO, following the completion of a transaction that sees Searchlight Capital Partners and ForgeLight take a majority interest in the nation’s largest multimedia company focused on Spanish-speaking consumers. But, just who is Davis, who succeeds Vince Sadusky?
This is Nielsen’s first ever report that measures the television media landscape’s progress and gaps in on-screen inclusion. The report reviews a variety of underrepresented groups in TV, including women, people of color and LGBTQ+ folks.
The agency team at d expósito & Partners celebrated the Thanksgiving weekend with distinguished recognitions at the 23rd Annual Ojo de Iberoamérica awards, which took place Nov 25-27 via a virtual conference and awards ceremony from Buenos Aires. Every year, this premiere international festival celebrates the best in advertising and content that focusing on creative,…
HispanicAd, in association with The Adam R Jacobson Consultancy, publisher of Hispanic Market Overview, is proud to announce the availability of the 2020 Hispanic Market Thought Leaders report. Previously Hispanic CMO, this FREE report, available via PDF download to all thanks to our marketing and advertising partners, is the exclusive home of the 2020 Hispanic Market Thought Leaders, curated by Gilbert Davila, President/CEO, Dávila…
Telemundo Deportes has reached a broadcast agreement with Xtreme Fighting Championships to present Spanish-Language coverage of the Xtreme Fighting Championships (XFC) live in the United States. Expanding the organization’s existing partnership with NBC Sports, live coverage of XFC events will be broadcast on Telemundo’s sister network, Universo, beginning with XFC 43 on Nov. 11 (9…
NBCUniversal’s Telemundo unit has launched an interactive shopping experience that brings viewers “the products they love through an online marketplace of more than 50 retail partners across multiple categories including home, fashion, beauty and more.” Introducing Shop Telemundo, powered by NBCUniversal’s suite of content and commerce tools including NBCUniversal Checkout and ShoppableTV. “With over $1.5 trillion in buying power, Hispanics…
Estrella Media has signed a co-production deal with Mexican comedic actor Omar Chaparro to host a new talk show on its EstrellaTV network. The show bows Oct. 22 and will air weeknights at 9PM, a time slot that’s been held by “El Capo,” the 2009 RCN telenovela that will conclude its first-ever domestic run.
When it comes to consumers and the CMO, the decade began with more excitement than ever to connect a brand message with a potential buyer across every touchpoint available through a media effort. Thanks to COVID-19, that push toward digital and social media has only been accelerated. Throw in data science, and the media landscape…
For Liz Castells-Heard-led bicoastal multicultural agency INFUSION, life has been a whirlwind since COVID-19 arrived. Instead of struggling with clients, Castells and her team are struggling to keep up with increased client work demands and new business pitches accelerated by ‘Black and Brown lives matter’ and the 2020 Census. Yet, CEO Castells isn’t complaining as…
Cumulus Media’s national radio arm, Westwood One, and Imperative Entertainment have premiered the first English and Spanish-language podcasts made available to U.S. consumers. The Red Note and La Nota Roja are now available for audio consumption, and serve as a preview for a forthcoming documentary feature film. Both ten-episode podcast series are hosted by Lydia Cacho, called “perhaps Mexico’s most…
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