NBCUniversal’s Telemundo unit has launched an interactive shopping experience that brings viewers “the products they love through an online marketplace of more than 50 retail partners across multiple categories including home, fashion, beauty and more.”

Introducing Shop Telemundo, powered by NBCUniversal’s suite of content and commerce tools including NBCUniversal Checkout and ShoppableTV.

“With over $1.5 trillion in buying power, Hispanics have emerged as one of the most powerful and influential consumers in the U.S.,” said Romina Rosado, SVP of Entertainment & Content at NBCUniversal Telemundo Enterprises. “With Shop Telemundo, we are enhancing the viewer experience with a new layer of engagement that allows fans to interact with their favorite content, while driving results for retailers and partners.”

Shop Telemundo will span across the network’s television, digital, editorial and social platforms.

The innovative interactive platform bows with a series of editorial pieces focused on celebrity trends, seasonal inspirations, and specially curated gift guides — taking the “infotainment” shop-at-home approach pioneered by QVC and HSN. “Featured online and powered by NBCUniversal Checkout, viewers can buy the highlighted products in a seamless, native environment,” the company says. “Shop Telemundo will also give viewers interactive ShoppableTV experiences, during which fans simply use their smartphone camera to scan an NBCU code to easily purchase what they see on television.”

Telemundo says its viewers prefer connecting with brands through social networking sites and are 27% more likely to make a purchase from brands they feel connected with.

“As retailers in every sector are looking for new ways to engage with consumers, our innovative tools provide a new avenue for commerce,” said Josh Feldman, EVP and Head of Marketing & Advertising Creative at NBCUniversal. “We’re experiencing an increase in demand for e-commerce solutions that are engrained in our content, inspiring our fans to shop, and we’re thrilled to bring Telemundo’s viewers these new shopping experiences across all devices.”


Visit Shop Telemundo here

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