The agency team at d expósito & Partners celebrated the Thanksgiving weekend with distinguished recognitions at the 23rd Annual Ojo de Iberoamérica awards, which took place Nov 25-27 via a virtual conference and awards ceremony from Buenos Aires. Every year, this premiere international festival celebrates the best in advertising and content that focusing on creative, entertainment and other communications produced specifically for Latin American and US Hispanic audiences.
d expósito & Partners was named “Best U.S. Independent Agency,” due to its overall strong performance in the creative competition, the agency based in New York says. Additionally, the agency won a Bronze award in the COVID-19 category of work for its public service campaign, “Lucha vs Virus.” The campaign also earned DEX two finalist recognitions, one for in the COVID-19 category and another for the Best Local Idea from the U.S.
“We are very excited with these results, not only because El Ojo is an international competition that recognizes work for pushing the boundaries of creativity and production, but because this campaign was 100% an agency initiative and entirely produced in-house,” says Paco Olavarrieta, Chief Creative Officer at d expósito & Partners. “It was born out of our desire to help keep our community be informed and stay safe during the pandemic, especially since there were so few campaigns with creative created for the Latino audience, in either Spanish or English.”