from The Adam R Jacobson Multicultural Consultancy
Robert Sarabia has been named President and General Manager of Telemundo 60 / KVDA in San Antonio. In his new role, Sarabia will be responsible for leading all station operations including news/digital, sales, marketing/promotions, human resources, community affairs, and technology/operations. Sarabia is transferring from the VP/Sales role at Telemundo Houston / KTMD. He had been…
A review of social media marketing and advertising, and public relations strategies in the U.S. Hispanic marketplace.
Lazer Broadcasting’s signature Radio Lazer-branded group of regional Mexican stations recently debuted a “sometimes crazy morning show.”
Now, the full on-air lineup is now set.
Telemundo Deportes has launched the first-ever Spanish-language esports channel in the U.S. Offering fans more than 2,000 streaming hours of content a year featuring exclusive streamers, short-form content and competitions, the channel isn’t available on an MVPD or digital multicast. Rather, the “channel” is a digital offering, accessible via livestream on Twitch and YouTube. The EA Sports…
For the first time in broadcast history, the FIFA Women’s World Cup will be broadcast live on U.S. Radio. You’ll just have to understand Spanish to follow what’s happening in France. In a collaborative effort between Lotus Communications’ KWKW-AM “ESPN Deportes Radio” in and right holders Fútbol de Primera, the FIFA Women’s World Cup will air…
Broadcast and cable media have an opportunity to drive box office growth through the advertising of new movie releases via Spanish-language media.
Claudia Franklin, formerly SVP/Communications and Public Affairs for Viacom International Media Networks (VIMN) Americas, has taken the role of VP/Entertainment Publicity at Telemundo. The move comes as a woman widely known for her 12+ years as VP/Corporate Communications and Public Affairs at the NBCUniversal Telemundo Enterprises unit settles in to her new role as VP/Communications at VIMN.
A Spanish-language radio host presently serving as a baseball play-by-play announcer for Fox Deportes has joined MLC Media Services to helm a new syndicated general-interest morning show being offered to Hispanic radio stations across the U.S. Starting Jan. 14, Carlos Alvarez takes on hosting duties for the newly launched “El Cotorreo con Carlos Alvarez.” A general-interest program, El Cotorreo will feature…
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