For the first time in broadcast history, the FIFA Women’s World Cup will be broadcast live on U.S. Radio.
You’ll just have to understand Spanish to follow what’s happening in France.
In a collaborative effort between Lotus Communications’ KWKW-AM “ESPN Deportes Radio” in and right holders Fútbol de Primera, the FIFA Women’s World Cup will air on the Spanish-language Sports Talk station this summer.
The FIFA Women’s World Cup takes place in France between June 7 and July 7, and the U.S. Women’s team enters the tournament as the number one ranked team in the world, according to FIFA’s most recent world rankings — and as the defending champion.
KWKW President Jim Kalmenson first shared details of the pact with Hispanic Market Overview in early February. An official announcement was made February 26.
“It is extra special that Spanish Radio is leading the way with this landmark recognition of women’s sports and the US Women’s National team,” Kalmenson said. “I thank Andrés Cantor and Alex Gutman of FDP for their commitment to this effort and their forward thinking. We are pleased to see strong growing interest from both fans and sponsors.”
KWKW holds the rights to the Los Angeles Lakers, Los Angeles Rams and the LA Galaxy and is the first full-time Spanish-language radio station to be based in Los Angeles. KWKW has been under the continuous ownership of Lotus Communications since 1962.
FDP’s programming is carried in more than 100 affiliates, and will broadcast its fifth FIFA World Cup in 2022. This summer, FDP will also air CONCACAF’s Gold Cup; it continues to be the exclusive radio partner in Spanish of the Mexican National Team.