2019 Hispanic TV Upfront Report
HispanicAd, in association with Adam R Jacobson, is proud to announce the availability of the 2019 Hispanic TV Upront Report for our readers.
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Wynette Gallegos Ortiz A Houston Sales ‘Estrella’
LBI Media, a Spanish-language broadcasting company set to emerge from Chapter 11 bankruptcy protection, has appointed Wynette Gallegos Ortiz as director of sales for the Houston market. In this role, she will be responsible for staff recruitment, training, and development, as well as sales performance and revenue growth for LBI Media’s cluster of television and…
Sarabia Secured As ‘Telemundo 60’ Leader
Robert Sarabia has been named President and General Manager of Telemundo 60 / KVDA in San Antonio. In his new role, Sarabia will be responsible for leading all station operations including news/digital, sales, marketing/promotions, human resources, community affairs, and technology/operations. Sarabia is transferring from the VP/Sales role at Telemundo Houston / KTMD. He had been…
Free Download: HISPANIC SOCIAL MARKETING 2019
A review of social media marketing and advertising, and public relations strategies in the U.S. Hispanic marketplace.
Radio Lazer’s National Lineup Set
Lazer Broadcasting’s signature Radio Lazer-branded group of regional Mexican stations recently debuted a “sometimes crazy morning show.”
Now, the full on-air lineup is now set.
Hispanic eSports Digital-Only Channel Launched By Telemundo
Telemundo Deportes has launched the first-ever Spanish-language esports channel in the U.S. Offering fans more than 2,000 streaming hours of content a year featuring exclusive streamers, short-form content and competitions, the channel isn’t available on an MVPD or digital multicast. Rather, the “channel” is a digital offering, accessible via livestream on Twitch and YouTube. The EA Sports…
A First From Lotus/L.A.: Women’s World Cup Coverage
For the first time in broadcast history, the FIFA Women’s World Cup will be broadcast live on U.S. Radio. You’ll just have to understand Spanish to follow what’s happening in France. In a collaborative effort between Lotus Communications’ KWKW-AM “ESPN Deportes Radio” in and right holders Fútbol de Primera, the FIFA Women’s World Cup will air…
Latino Cinema-Goers: The Big Over-indexing Consumer
Broadcast and cable media have an opportunity to drive box office growth through the advertising of new movie releases via Spanish-language media.
Publicity Swap: Franklin At Telemundo, Alban At VIMN
Claudia Franklin, formerly SVP/Communications and Public Affairs for Viacom International Media Networks (VIMN) Americas, has taken the role of VP/Entertainment Publicity at Telemundo. The move comes as a woman widely known for her 12+ years as VP/Corporate Communications and Public Affairs at the NBCUniversal Telemundo Enterprises unit settles in to her new role as VP/Communications at VIMN.
Fox Deportes Play-By-Play Man Gets A Syndicated AM Show
A Spanish-language radio host presently serving as a baseball play-by-play announcer for Fox Deportes has joined MLC Media Services to helm a new syndicated general-interest morning show being offered to Hispanic radio stations across the U.S. Starting Jan. 14, Carlos Alvarez takes on hosting duties for the newly launched “El Cotorreo con Carlos Alvarez.” A general-interest program, El Cotorreo will feature…