For generations, the “Los 40” brand, originally Los 40 Principales, has served as the home for Top 40 music across Spain. Then, Grupo PRISA imported the brand to Latin America, where it remains a competitor today in countries ranging from Costa Rica and Colombia to Mexico and Argentina. Now, Los 40 is getting a big stateside push thanks to a new representation deal with Hispanic Radio Network (HRN) — one that also sees the Clark Logan-led operation pick up the rights to JUAN.
HRN made the announcement on Monday, as the independent Hispanic radio network picks up the distribution and sales rights to both Los 40 and JUAN, the latter of which is owned by José Santos and presently airs on a dozen over-the-air radio stations in the U.S. Like the “BOB” and “JACK FM” formats, JUAN was designed to be an Adult Hits semi-automated 24/7 format featuring regional Mexican hits of the last 20 years.
In contrast, Los 40’s 24/7 U.S. format will be steeped in reggaetón and Latin Contemporary tracks from top artists including Shakira, Bad Bunny, Karol G, J Balvin and others on the charts today.
“The audience and appetite for Hispanic radio programming is there,” said HRN Director of Product Services Alex Quintero. “For owners and operators, JUAN-FM or Los40 24/7 work well as a compliment to their other formats in the market. These Spanish-Language formats can be a solution for underperforming stations, as well.”
Logan, who serves as HRN’s President, added, “With the launch of HRN-24/7 we now offer an efficient turnkey solution to the growing multi-cultural advertising market. Radio station owners and operators can get the best Hispanic formats with a simple call to Alex. We feel this will benefit both the owners and the advertisers who are always looking for more content in this ever-growing space.”
JUAN in the past had been distributed nationally and internationally using Synchronicity and now will be using HRN distribution partner Audio 1, Radio Ink reports.
