Revealed: The Brands ‘Most Effective at Winning Hispanic Consumers’
Google, McDonald’s, Visa, and YouTube rank among the top 10 brands excelling in product fit and cultural relevance to Hispanics.
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NOW AVAILABLE TO DOWNLOAD: The 2022 Hispanic Content, Data & Social Report
The latest HISPANIC CONTENT, DATA & SOCIAL MEDIA REPORT, a 44-page digital magazine distributed by HispanicAd.com, reporter Adam R Jacobson offers a comprehensive examination of how advertisers and marketers, along with Hispanic media, are working to magnetize CMOs, brand managers and media planners. Are the dollars flowing? Do the same challenges exist? Are “DEI” initiatives clouding the picture for Hispanic media and advertising agencies? We seek to answer these questions through conversation with key Hispanic marketing and media leaders
Ex-Estrella Head of Publicity Launches A PR Shop
Marco Antonio Gonzalez, most recently the VP of Public Relations and Corporate Affairs at Estrella Media, has launched his own full-service bilingual public relations and communications firm.
Estrella Media’s ‘Luces, Camara, Adicción’ Podcast Readies For Debut
The nine-week series will focus on the stories surrounding some of the greatest artists and athletes who succumbed to the excess and addiction of fame and have lived to share their stories. Garza, a member of the recovery community, hosts these intimate and telling one-on-one interviews in the podcast.
Adsmovil USA Formally Launches AVOD Offering
Adsmovil USA has officially launched its free video-streaming service nearly two months after it announced its forthcoming debut.
Latino Podcast Listener Report 2022 Arrives
Some 59% of U.S. Latinos age 18+ have listened to a podcast, a high mark for the measure. Furthermore, some 51% of U.S. Latinos have ever listened to a podcast in English, while 33% have ever listened to a podcast in Spanish. Those are the key takeaways from the just-released Latino Podcast Listener Report 2022.
TelevisaUnivision Selects A Int’l. Content Licensing and Co-Production SVP
He joins TelevisaUnivision from ViacomCBS International Studios, where he led the content sales and co-production business and spearheaded the new film division.
Stephen Hobbs Joins MundoNow To Help Launch Its Podcast Offering
Former Univision radio executive and “multicultural podcasting veteran” Stephen Hobbs, the brother of Steven Hobbs, has been hired as MundoNow Chief Audio Officer in conjunction with the launch of its new podcast network.
Pérez Picked to Lead ‘Rumba’ In Philly
He is a former VP of Content at Univision, and held roles at both the former CBS Radio and Spanish Broadcasting System (SBS). Most recently, he served as an outside consultant for Univision, working on Uforia-branded podcasts and the former KLVE-FM/Los Angeles-based Omar y Argelia, now at SBS.
As of today, Fernando Arath Pérez is now directing the programming of iHeartMedia’s Spanish-language FM serving the Delaware Valley — the company’s second attempt to monetize and attract a sizable Hispanic listening audience to a big-signal FM in Philadelphia.
Spanish-language TV Content Remains Highly Consumed By U.S. Latinos
Latinx households—who have been among the most loyal to MVPD services—are now as likely to have similar penetrations of MVPD services compared to the total market, at 52% and 51% respectively. That’s according to Horowitz Research.