That’s the first question we ask in the just-released 2022 HISPANIC CONTENT, DATA & SOCIAL MEDIA REPORT.
It’s an important question to ask, in particular when honing in on the growth opportunities for marketers and advertisers in the social and digital media channels that U.S. Hispanics are consuming more and more.
The latest HISPANIC CONTENT, DATA & SOCIAL MEDIA REPORT, a 44-page digital magazine distributed by HispanicAd.com, reporter Adam R Jacobson offers a comprehensive examination of how advertisers and marketers, along with Hispanic media, are working to magnetize CMOs, brand managers and media planners. Are the dollars flowing? Do the same challenges exist? Are “DEI” initiatives clouding the picture for Hispanic media and advertising agencies?
We seek to answer these questions through conversation with key Hispanic marketing and media leaders, on the front lines and in the driver’s seat on how Hispanic market digital and social ad dollars can further accelerate.
IN THIS REPORT
ENFOQUE
THE QUINTESSENIAL GROWTH DRIVERS
The world’s top advertising companies believe in the Hispanic consumer. So what’s stopped so many brands from engaging with them?
Content is a key differentiator
Stacie de Armas, Nielsen; Adriana Waterston, Horowitz Research
AGENCY
INFLUENCER IMPACT
Louis Maldonado, d expósito & Partners
INSTILLING THE OVERT INNOVATION
Julie Jameson Grayum and Alex Garcia, López Negrete Communications
MEDIA
SBS’s BIG DIGITAL IDEA
Alberto Rodriguez, Spanish Broadcasting System (SBS)
TWO DAY ROI, THANKS TO DATA
Jeffery Liberman, Entravision Communications
OTT/AVOD/FAST MEDIA
VIDEO ADVERTISING, A HISPANIC NECESSITY
Estefania Aguero, ShowHeroes
A CONTENT STRATEGY DRIVEN BY LATINO YOUTH
Gisella Fu-Ripp, LATV
THE HISPANICAD INTERVIEW
How to Engage Multicultural Communities from the C-Suite
Rene Santaella, Estrella Media
REINVENTING PRINT FOR THE DIGITAL ERA
Augusto Romano, Digo Network and Arminda Figueroa
Thanks to our participating sponsors, this report, as are all Hispanic Market Overview quarterly reports, is available for free via a PDF download.
To download report, CLICK HERE
Publisher: Gene Bryan gbryan@hispanicad.com
Editorial Director: Adam R Jacobson
adam@adamrjacobson.com
The HISPANIC CONTENT, DATA & SOCIAL REPORT is a presentation of HispanicAd.com. All editorial content is produced for HispanicAd.com by the Adam R Jacobson Consultancy.
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