Hispanic Radio | Hispanic Market Overview

HRN Assumes Distribution and Sales for Two Formats

admin1 year ago1 year ago03 mins

For generations, the “Los 40” brand, originally Los 40 Principales, has served as the home for Top 40 music across Spain. Then, Grupo PRISA imported the brand to Latin America, where it remains a competitor today in countries ranging from Costa Rica and Colombia to Mexico and Argentina. Now, Los 40 is getting a big stateside push thanks to a new representation deal with Hispanic Radio Network (HRN) — one that also sees the Clark Logan-led operation pick up the rights to JUAN.

Norsan Media Solidifies ‘Kaliente’ Lineup In Orlando

admin1 year ago04 mins

Norsan Media’s recently acquired WFYY-FM 103.1, serving the Orlando market, has unveiled its new weekday programming lineup. It makes one thing clear: the regional Hispanic media company with stations in Jacksonville seeks to vigorously compete against Spanish Broadcasting System, iHeartMedia, Cox Media and operators of AM radio stations and FM translators who all seek to capture Spanish-speaking audiences in a fast-growing region for Latinos.

Gonzalez Replaces Rob Miller As iHeartMedia/Miami Programming Head

admin2 years ago04 mins

In Miami, iHeartMedia is making a programming change by rewarding an architect of WMIA’s “Magic” brand who first gained experience on La Isla del Encanto. Rob Miller will remain at iHeartMedia as a strategic advisor for the Hot Adult Contemporary format and other projects.

Nueva Network Expands Into Mexico

admin3 years ago3 years ago02 mins

The NNMEX operations will be managed under a Representative Agreement by Media Global Group (MGG), a U.S.-based agency specializing in connecting Latin American and U.S. brands with markets.

‘Que Buena Los Angeles Radio Day’ Celebrated

admin3 years ago03 mins

The proclamation was presented by Councilmember Kevin de León for the station’s community work, ratings performance, and its recent “Station of the Year” Medallas de Cortez Award, presented to Estrella Media at the 2023 Hispanic Radio Conference in Miami.

FCC Head Seeks Info on Multilingual Wireless Emergency Alerts

admin3 years ago03 mins

Jessica Rosenworcel today sent letters to the nation’s nine largest providers of Wireless Emergency Alerts seeking information on how these alerts can start to support more languages beyond English and Spanish.

Pérez Picked to Lead ‘Rumba’ In Philly

admin4 years ago4 years ago05 mins

He is a former VP of Content at Univision, and held roles at both the former CBS Radio and Spanish Broadcasting System (SBS). Most recently, he served as an outside consultant for Univision, working on Uforia-branded podcasts and the former KLVE-FM/Los Angeles-based Omar y Argelia, now at SBS.

As of today, Fernando Arath Pérez is now directing the programming of iHeartMedia’s Spanish-language FM serving the Delaware Valley — the company’s second attempt to monetize and attract a sizable Hispanic listening audience to a big-signal FM in Philadelphia.

Introducing a Podcast Network for the ‘Latino+’ and ‘New American Mainstream’

admin4 years ago04 mins

American businessman Sol Trujillo has served as the Chief Executive Officer of U.S. West, Orange and of Telstra. Now, he’s launching a podcast venture with U.S. Hispanic consumers as the target, and he is teaming with Rick Sanchez to get a bit more L’Attitude flowing in the on-demand audio space.

An Asst. PD for ‘Cali 93.9’ In L.A.

admin4 years ago4 years ago02 mins

Carlos Branco has taken the position of Assistant Program Director for Meruelo Media-owned Latin Urban FM “CALI 93.9,” KLLI-FM in Los Angeles. Branco has spent the last 15 years with Univision Radio, most recently overseeing the content and brand expansion for 5 of its Spanish Adult Contemporary stations. “We’re excited to welcome Carlos back to…

‘Rumba’ Returns To Cradle of Liberty, Thanks to iHeartMedia

admin4 years ago4 years ago04 mins

On May 16, 2007, “Rumba 104.5” and WUBA were replaced with Alternative music, as WRFF, which remains on the air today. At Noon on March 11, 2022, iHeartMedia and its iHeartLatino division led by Miami veteran air personality Enrique Santos, decided to give it another try in the City of Brotherly Love. Rumba is back in Philly, only this time it is on a home once home to an Eagle, to Smooth Jazz and, most recently, “The Breeze.”