New insights into the online behavior of a diverse and dynamic community unveils a wealth of previously uncovered consumer insights around the Hispanic market across acculturation levels and age cohorts, including Millennials, Generation X, and Baby Boomers.
For the first time, Hispanics are the largest demographic group in Texas, and a Texas A&M University professor says now more than ever, it’s time for state leaders to develop programs and set aside funds to address socioeconomic disparities.
Marco Antonio Gonzalez, most recently the VP of Public Relations and Corporate Affairs at Estrella Media, has launched his own full-service bilingual public relations and communications firm.
The nine-week series will focus on the stories surrounding some of the greatest artists and athletes who succumbed to the excess and addiction of fame and have lived to share their stories. Garza, a member of the recovery community, hosts these intimate and telling one-on-one interviews in the podcast.
Adsmovil USA has officially launched its free video-streaming service nearly two months after it announced its forthcoming debut.
Some 59% of U.S. Latinos age 18+ have listened to a podcast, a high mark for the measure. Furthermore, some 51% of U.S. Latinos have ever listened to a podcast in English, while 33% have ever listened to a podcast in Spanish. Those are the key takeaways from the just-released Latino Podcast Listener Report 2022.
He joins TelevisaUnivision from ViacomCBS International Studios, where he led the content sales and co-production business and spearheaded the new film division.
Former Univision radio executive and “multicultural podcasting veteran” Stephen Hobbs, the brother of Steven Hobbs, has been hired as MundoNow Chief Audio Officer in conjunction with the launch of its new podcast network.
Latinx households—who have been among the most loyal to MVPD services—are now as likely to have similar penetrations of MVPD services compared to the total market, at 52% and 51% respectively. That’s according to Horowitz Research.
The hire is part of Mundo Hispanico’s relaunch as MundoNow, “a strategic move to build creative media tech tools and content that reach the entirety of the U.S. Latino market.” The company notes that the U.S. Hispanic market is now driven by the 55% of America’s Latino population that identifies as either bilingual, bicultural or English-language preferred.