Headline | Hispanic Market Overview

‘Emergence’: Hispanic Market Overview 2022 Puts a Spotlight On New Growth Opportunities

admin4 years ago4 years ago09 mins

Emergence of the U.S. Hispanic consumer and all that drives this ever-important part of the American fabric is also being seen at agencies catering specifically to the needs of CMOs and brand managers that desire the best and most effective solutions for connecting with Spanish-speaking audiences. Don’t forget the in-culture English-language creative, too. As this year’s Hispanic Market Overview annual state-of-the-industry report shares, content isn’t about language anymore.

Rosemary Mercedes Resurfaces at BBC Studios for Americas Role

admin4 years ago03 mins

She most recently served as Univision Communications’ EVP and Chief Communications Officer and played an integral role at the company for more than 15 years. Now, after a “remarkable sabbatical year,” Rosemary Mercedes has accepted a position to run communications for the British Broadcasting Corp.’s BBC Studios in the Americas — its largest international market.

Introducing a Podcast Network for the ‘Latino+’ and ‘New American Mainstream’

admin4 years ago04 mins

American businessman Sol Trujillo has served as the Chief Executive Officer of U.S. West, Orange and of Telstra. Now, he’s launching a podcast venture with U.S. Hispanic consumers as the target, and he is teaming with Rick Sanchez to get a bit more L’Attitude flowing in the on-demand audio space.

Univision Noticias Jumps Into the Podcast Fray

admin4 years ago02 mins

Journalist and author León Krauze, will host a new daily news podcast from TelevisaUnvision. A new episode will drop each weekday at 6am Eastern.

New Partnership Expands ‘Female Forward’ Initiative with a Telemundo Directors Track

admin4 years ago06 mins

NBCU LAUNCH, the umbrella brand that houses the comprehensive diversity, equity and inclusion efforts across NBCU’s television portfolio, has forged a new partnership with Telemundo to increase the number of Hispanic female directors in scripted television. This partnership is an extension of the Hispanic network’s corporate initiative Mujeres Imparables (Unstoppable Women).

‘Rumba’ Returns To Cradle of Liberty, Thanks to iHeartMedia

admin4 years ago4 years ago04 mins

On May 16, 2007, “Rumba 104.5” and WUBA were replaced with Alternative music, as WRFF, which remains on the air today. At Noon on March 11, 2022, iHeartMedia and its iHeartLatino division led by Miami veteran air personality Enrique Santos, decided to give it another try in the City of Brotherly Love. Rumba is back in Philly, only this time it is on a home once home to an Eagle, to Smooth Jazz and, most recently, “The Breeze.”

Mediterráneo Mediaset España Group Signs Tplus Distribution Deal

admin4 years ago4 years ago04 mins

The three scripted shows join Tplus’ slate through a distribution agreement with Mediterráneo Mediaset España Group and add to the growing list of titles under the Tplus brand.

Importantly, the agreement represents a new partnership, and the first commercial agreement between the two companies to date.

Introducing ‘TelevisaUnivision’: A New Chapter For Hispanic Media

admin4 years ago09 mins

Grupo Televisa, S.A.B. and Univision Holdings II Inc. (together with its wholly owned subsidiary, Univision Communications Inc.) on January 31 completed their merger — a transaction between the Mexico City and New York-headquartered companies that effectively melds Televisa’s media content and production assets with those of Univision.

Horowitz: Hispanics Want ‘Better Representation’ In Media

admin4 years ago4 years ago07 mins

With conversations about race, cultural diversity, and inclusion front and center in society, U.S. Hispanic audiences expect to see even more diversity now in media than ever before, according to Horowitz Research’s latest “FOCUS Latinx: Consumer Engagement 2021” report.

NBCU Wins Six-Year Premier League Extension

admin4 years ago4 years ago03 mins

NBCUniversal has agreed to a six-year extension of its partnership with the Premier League and will exclusively present all 380 matches, critically-acclaimed studio programming, and a wide-range of additional compelling content across NBC, USA Network, Peacock, Telemundo, Universo, and other platforms. NBC Sports debuted its innovative, immersive, and authentic coverage of the Premier League in 2013.