WSJ: Univision Talking With CBS, Time Warner About Possible $20B Sale
According to The Wall Street Journal,Univision Communications is talking with CBS and Time Warner about an exit strategy to the tune of $20 billion.
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From the Archives: “Hispanic Sports Overview” World Cup Report Available For Free Download
“Beyond The World Cup: The Power Of Hispanic Sports Fans,” a fall 2010 Hispanic Sports Overview report for marketing, branding and advertising professionals from Adam R Jacobson and presented by FOX, is once again available for download. The report, presented by premier sponsor FOX Deportes, can be obtained at no charge exclusively from this website.
Top Hispanic Market Execs Talk ‘Total Market’ In HISPANIC MARKET OVERVIEW 2014
In the fifth edition of Hispanic Market Overview, the question of “what is ‘total market’ and how does the marketer best tackle this in their buying and planning and Hispanic executions?” is fully probed by some of the top executives in the Hispanic market today. We also examine the coveted Latino millennial, and why they are important as influencers and are social media leaders.
SBS/Miami Plots New Route For WXDJ As ‘Romanic Rhythmic’ I-95 Hits The Airwaves
SBS’s Miami cluster on Monday completed its transition of WXDJ-FM’s “El Zol” Tropical format to 100,000-watt powerhouse WRMA-FM by debuting on WXDJ what may be best-described as a hybrid Tropical/Spanish Contemporary format under the moniker “I-95” – pronounced “Eee-Noventa-y-Cinco.”
Univision Radio Offers ‘Good, Bad & Ugly’ As Post-Piolin Solution
More than four months after Univision Radio confirmed the surprisingly abrupt departure from Univision Radio of Eddie “Piolin” Sotelo, the company today unveiled the program that will replace Piolin at its regional Mexican flagship KSCA-FM “La 101.9” in Los Angeles–but not on Piolin’s former Texas affiliates.
Commentary: Hispanic Agencies, Media Hold The Cards (Or Domino Chips)
Hispanic advertising agencies and consultancies are more vital than ever when connecting marketers and brands to Latino consumers. We live the market. We understand the market. We experience the market. Who else is better equipped to understand the 22-year-old second-generation Hispanic, regardless of where they were reared?
2013 Post Hispanic Upfront Television Guide Now Available
The 2013 Post Hispanic Upfront Television Guide, a digital supplement to Broadcasting & Cable Magazine and HispanicAd.com, has been released. The Guide includes a comprehensive review of the programming highlights for Spanish-language broadcast and cable television networks.
‘Crack Your Consumer’s Code’ With Market Insights and Observations In Hispanic Market Overview 2013
Hispanic market media strategist and veteran journalist Adam R Jacobson, in association with HispanicAd.com, has released the 2013 edition of Hispanic Market Overview, presented by López Negrete Communications.
America Is Becoming More Latino, And It Can’t Be Stopped
As we discuss throughout Hispanic Market Overview 2013, set for release April 29 exclusively by HispanicAd.com, Spanish-language media is alive and well, and growing. Digital platforms are bringing culturally relevant content—and marketing messages—to a growing group of consumers that use Spanish, or English, or both. Pending immigration reform will increase the need for relevant Hispanic media. An improved economy could bring another wave of immigrants from Latin America to the U.S.
DMG Solutions CMO Offers Ideas On Navigating Today’s Media Mix
DMG Solutions Chief Marketing Officer Marcelo Salup shares ideas, views on navigating today’s “complicated media environment successfully” at the December 3 Versailles Breakfast Club in Miami’s Little Havana.