Chris Carillo To Oversee SBS/L.A. As Radlovic Exits Again
Chris Carrillo, a veteran of SBS’s Los Angeles operations, has been named VP/GM for the Spanish-language duo. He officially replaces Marko Radlovic, who exited in July.
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Veteran Texas Hispanic TV Exec Roel Medina Dies
Azteca América is mourning the loss of veteran TV executive Roel Medina, who died unexpectedly at his home July 30 in Katy, Texas at the age of 55. Medina had served as GM of Azteca’s KYAZ-51 in Houston since 2012.
Spanish-language Digital Ticket Vendor Fantástico Set To Launch Inaugural Campaign
Fantástico, which rolled out in June by multicultural marketing and promotions firm Schramm Marketing Group, will be rolling out an extensive out-of-home and experiential marketing campaign in parts of New York City next week.
P&G’s ‘Retro’ Move: A Canadian Translation For Mr. Clean
In a nod to its first creative effort, the Proctor & Gamble Co. brand is bringing back its original Mr. Clean jingle in both Spanish and English. However, the Spanish spot is a translation courtesy of Leo Burnett Canada.
Univision’s 2016 Upfront Plan
Univision Communications plans to highlight how its portfolio “stands united” at its Upfront presentation set for tomorrow at New York’s Lyric Theatre.
2016 Hispanic TV Upfront Report Now Available To Readers
The Adam R Jacobson Consultancy, in association with HispanicAd.com, is proud to announce the release of the 2016 Hispanic TV Upfront Report.
Now Available For Download: 2015 Hispanic CMO Thought Leaders Report
The Adam R Jacobson Consultancy, in partnership with Dávila Multicultural Insights of Encino, Calif. and HispanicAd.com, the U.S. Hispanic advertising and marketing industry’s most widely read and trusted media and information source, is pleased to announce the November 7, 2015 release of its second annual Hispanic CMO Thought Leadership Report.
AHAA Study: Hispanic Percentage of Ad Dollars Rises To 8.5%
Total U.S. Hispanic advertising dollars from CPGs/Retailers in 2014 were $2 billion–up from $1.2 billion in 2010. The 67% jump means that the U.S. Hispanic market now attracts 10.7% of total U.S. ad expenditures from CPGs/Retailers– a meteoric rise from the 5.4% seen in 2008.
HISPANIC CMO: A Special Report On The Top Thought Leaders In Multicultural Marketing
The Adam R Jacobson Consultancy, in partnership with HispanicAd.com, is proud to announce the November 10, 2015 deployment of HISPANIC THOUGHT LEADERS 2015 — a special report profiling the Top Chief Marketing Officers and key client-side advertising and marketing leaders in the U.S. Hispanic market.
MRC Drops Bomb On Simmons: National Consumer Study Flawed
The Media Rating Council announced September 18 that it has withdrawn its accreditation of Simmons Market Research’s National Consumer Study. Specifically, the MRC noted that the Simmons National Hispanic Consumer Study–a key data supplier for multicultural research reports conducted by such companies as Mintel–had lost its double-checkmarks from the MRC.