2018 Hispanic Social Marketing Report Released
HispanicAd, in association with Adam R Jacobson, is proud to announce the availability of the 2018 Hispanic Social Marketing Report for free download.
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It’s Here: HISPANIC CMO Thought Leaders 2017
Hispanic Market Overview is proud to announce the Nov. 6, 2017 distribution of Hispanic CMO — Hispanic Thought Leaders 2017. This report, produced by The Adam R Jacobson Consultancy and Hispanic Market Overview, is distributed exclusively by HispanicCMO.com and HispanicAd, the multicultural marketing and advertising industry’s information leader. This year’s report features 10 outstanding individuals who have been honored as 2017 Hispanic Thought Leaders.
Univision S.F. Secures A New News Anchor
A news anchor with two decades of experience in Los Angeles has been tapped to help the 6pm and 11pm weeknight newscasts at Univision’s KDTV-14 in the San Francisco-Oakland-San Jose DMA.
Univision Resets Its Corporate Sales Team
Univision Communications has set a new leadership team in a move the company says “will maximize efficiencies while heightening partner, regional and local strategic focus.”
Available Now: Your Complete Hispanic TV Upfront Outlook!
The Adam R Jacobson Consultancy, in partnership with HispanicAd.com, is pleased to announce the arrival of the 2017 Hispanic TV Upfront Report.
HOW SOCIAL MEDIA CAN MOVE YOUR BRAND WITH HISPANICS
In this first ever Hispanic Social Marketing report, we discover that Hispanic millennials aren’t the only group of Latinos that actively interact and engage with brands through social media. In fact, one group of AARP members stands out for their online prowess.
Did Jose Villa Just Kill Your Business?
“The reality is that the business of Hispanic marketing is still stuck in the past,” Sensis President José Villa writes. That is incorrect. The entire U.S. marketing industry is stuck in the past by continuing to hyperfocus on a segment of consumers that may be trend-setting but aren’t the biggest spenders.
Hispanic Thought Leaders 2016 Report Released
Final edits are presently being made for the 2016 Hispanic CMO Hispanic Thought Leaders white paper, set for distribution October 10 exclusively from HispanicAd.com.
Chris Carillo To Oversee SBS/L.A. As Radlovic Exits Again
Chris Carrillo, a veteran of SBS’s Los Angeles operations, has been named VP/GM for the Spanish-language duo. He officially replaces Marko Radlovic, who exited in July.
Veteran Texas Hispanic TV Exec Roel Medina Dies
Azteca América is mourning the loss of veteran TV executive Roel Medina, who died unexpectedly at his home July 30 in Katy, Texas at the age of 55. Medina had served as GM of Azteca’s KYAZ-51 in Houston since 2012.