She back, and now leading sales for the entire Adsmovil portfolio, including the recently announced AVOD offering Nuestra.TV. The return by Jessica Ricaurte sees her arrival from Yahoo!, where she most recently served as a Global Agency Director.
U.S. Latinos have long been trendsetters when it comes to entertainment and consumption habits. Yet, while the “Big Four” struggle to keep audience share, in Hispanic media there’s perhaps a trickle of migration. With our 2022 edition, the Hispanic TV Programming Report demonstrates that the NewFronts and Upfronts are equally important for understanding “TV” consumption of Spanish-speaking Americans. It’s a good sign that the market is healthier than ever, with more choices than ever before.
The company will be adding to its growing portfolio of ad-supported brands with Canela Kids, a new Spanish-language AVOD destination for kids 2-12 launching August 16. Canela Media also unveiled plans for their recently launched Innovation Labs.
Emergence of the U.S. Hispanic consumer and all that drives this ever-important part of the American fabric is also being seen at agencies catering specifically to the needs of CMOs and brand managers that desire the best and most effective solutions for connecting with Spanish-speaking audiences. Don’t forget the in-culture English-language creative, too. As this year’s Hispanic Market Overview annual state-of-the-industry report shares, content isn’t about language anymore.
She most recently served as Univision Communications’ EVP and Chief Communications Officer and played an integral role at the company for more than 15 years. Now, after a “remarkable sabbatical year,” Rosemary Mercedes has accepted a position to run communications for the British Broadcasting Corp.’s BBC Studios in the Americas — its largest international market.
American businessman Sol Trujillo has served as the Chief Executive Officer of U.S. West, Orange and of Telstra. Now, he’s launching a podcast venture with U.S. Hispanic consumers as the target, and he is teaming with Rick Sanchez to get a bit more L’Attitude flowing in the on-demand audio space.
Journalist and author León Krauze, will host a new daily news podcast from TelevisaUnvision. A new episode will drop each weekday at 6am Eastern.
NBCU LAUNCH, the umbrella brand that houses the comprehensive diversity, equity and inclusion efforts across NBCU’s television portfolio, has forged a new partnership with Telemundo to increase the number of Hispanic female directors in scripted television. This partnership is an extension of the Hispanic network’s corporate initiative Mujeres Imparables (Unstoppable Women).
On May 16, 2007, “Rumba 104.5” and WUBA were replaced with Alternative music, as WRFF, which remains on the air today. At Noon on March 11, 2022, iHeartMedia and its iHeartLatino division led by Miami veteran air personality Enrique Santos, decided to give it another try in the City of Brotherly Love. Rumba is back in Philly, only this time it is on a home once home to an Eagle, to Smooth Jazz and, most recently, “The Breeze.”
The three scripted shows join Tplus’ slate through a distribution agreement with Mediterráneo Mediaset España Group and add to the growing list of titles under the Tplus brand.
Importantly, the agreement represents a new partnership, and the first commercial agreement between the two companies to date.