It is being billed as “a total-market audio solutions media company,” one that connects brands and agencies with “the right audience, the right platforms and at the right moment when audiences are listening for greater ROI.”
Introducing Audio Treehouse, which officially launched on September 1 under the leadership of José Villafañe and his wife, Cindy Villafañe.
“This marks my third audio network launch in 15 years, but this time with a definitive total-market focus,” José boasts of Audio Treehouse, which he says is powered by artificial intelligence while led by “real human experience.”
He continues, “Hispanics are mainstream. Icons like Bad Bunny and Peso Pluma are among the top 10 most-streamed artists globally, influencing fashion, film, and sports. To capture a larger share of advertising dollars, we must utilize platforms that scale and seamlessly integrate our culture into the total market. While audio achieves the largest reach, audience retention, and ROI, it historically receives the smallest share of media ad dollars. Since 2010, I co-launched Entravision Audio Solutions and Nueva Network, which combined generated an estimated $300M in revenue with double-digit growth while the market was flat or declining. We achieved this by educating Fortune 500 brands on the power of radio, delivering instant results. Major brands like Progressive, Home Depot, and McDonald’s recognize that radio works, and Audio Treehouse is designed to help other brands leverage this potential.”
Audio Treehouse debuts with 3,000 Audio Channels, 98% nationwide coverage and 1 billion monthly social media impressions. The company utilizes a proprietary AI workflow to efficiently manage marketing/PR, operations, finance, creative and RFPs.
For Cindy Villafane, her focus will lean on her years as a corporate finance and operations executive with experience at Omnicom Group, LVMH-owned Thomas Pink, Novo Nordisk, and broadcast media organizations.
