Until now, the concept of a late-night program on network television has involved celebrity interviews, sketch comedy and a musical performance. For Telemundo, a redefining of what airs at Midnight on broadcast TV is taking shape on March 10. It’s all about sports.
As of today, the CentroAméricaTV, Televisión Dominicana, and WAPA América Spanish-language cable television channels are now available to customers of the Verizon Fios MVPD service, found mainly in the Mid-Atlantic Region of the U.S.
The International Olympic Committee (IOC) has awarded TelevisaUnivision the exclusive media rights on free-to air, pay television and digital platforms and non-exclusive radio rights in Mexico for every edition of the Olympic Games until 2032, including the right to sub-license media rights within Mexico.
GenZ and millennial-focused LatiNation Media, led by CEO Andrés Palencia, has teamed up with “the definitive voice in Black culture and entertainment” to co-produce and distribute custom content. “Brought together by virtual product placement pioneer Mirriad, the collaboration aims to create groundbreaking content that authentically connects with multicultural audiences,” LatiNation says.
Introducing Romance and Suspenso, which are Spanish-language offerings available on Roku, Fire TV, Android, IOS, and Apple TV. The channels’ programming is also available in English and Spanish via Nuestra.TV’s AVOD platform.
This report offers an depth analysis of the executives and their companies setting the standard of excellence for the US Hispanic Marketing industry. This year our honorees are: National Football League, NBC Universal Telemundo Enterprises, Johnson & Johnson, Kaiser Permanente, General Motors and The Walt Disney Company.
“Content can live in all environments,” notes Victor Paredes, Executive Director of Cultural Strategy at Bethesda, Md.-based Collage Group. A food service category marketing and advertising veteran, Paredes led an engaging conversation with representatives from Molson Coors and its Hispanic agency of record, Alma, to share how the J Balvin “brand” brought a new dimension to the Miller Lite brand.
It’s a newly created role, and it sees a woman taking on oversight responsibilities for the development of what viewers watch across all linear and streaming platforms under the NBCUniversal Telemundo Enterprises banner.
As part of the deal, Radio Ambulante Studios’ flagship podcast “Radio Ambulante” and its weekly news show “El Hilo,” plus anthology docuseries “Central,” will now be distributed by iHeartPodcasts as part of My Cultura. Under the new partnership, the two companies will also develop and co-produce a minimum of two new shows over the next two years.
Here’s a conclusion that’s sure to rile up an industry that remains vibrant and attracts millions of consumers who prefer to watch Spanish-language content. According to Claritas, “For those trying to reach this powerful segment, you will not find this digitally savvy, cord cutting segment on linear TV.”