Uforia podcast has entered into a partnership with Posta, a Latin America-focused podcast studio owned by Stockholm-headquartered PodX Group, as part of a plan “to create innovative and diverse content” specifically designed for the Hispanic audience in the U.S.
LatiNation Media, the multi-platform media company offering bilingual content to bicultural, younger U.S. Hispanic consumers, is welcoming a new multiplatform sales executive.
The Cultural Insights Forum, focused on how brands and media companies can drive ROI by reaching and serving America’s diverse, multicultural, and intersectional audiences, will be hosted on Thursday, November 14 at Telemundo Center in Miami as part of an exclusive partnership with NBCUniversal Telemundo Enterprises
“With the launches of Somos Novelas and El Rey Rebel on DIRECTV, Fuse Media is fulfilling a commitment to deliver content for every segment of the Latino audience,” said Miguel Roggero, Chairman & CEO of Fuse Media.
TODO CINE, TODO NOVELAS, Más Pasiones, and WAPA+ are now available for free in the “En Español” category of Fire TV Channels.
From 2000-2008, she served as President/CEO of Winglatino, a Grey Group subsidiary within the WPP family of advertising and marketing agencies. In May 2009, she would take the helm of her own business and marketing advisory services firm, Redbean Society LLC.
Now, the U.S. Hispanic and Puerto Rican ad industry is paying tribute to Jackie Bird, who has died in a Miami hospital following a battle with cancer.
In Miami, iHeartMedia is making a programming change by rewarding an architect of WMIA’s “Magic” brand who first gained experience on La Isla del Encanto. Rob Miller will remain at iHeartMedia as a strategic advisor for the Hot Adult Contemporary format and other projects.
Houston-headquartered López Negrete Communications has created a dynamic relationship between itself and the Alzheimer’s Association. This involved a partnership with The Ad Council. How agencies and nonprofits can better work together to share their respective stories with multicultural audiences, thus raising their fundraising goals, is a subject Alex López Negrete is proud to share.
This year’s 52-page report, downloadable for free here thanks to our partners at HispanicAd.com, breaks down some of the key topics on the minds of multicultural marketing pros today. With “authenticity” the biggest buzzword of 2024, we have to ask: Are advertisers and CMOs phoning it in when it comes to seeking U.S. Latinos? Sadly, that still seems to be the case.
“Authenticity.” To some, it may seem like an obvious insight — why be inauthentic? Sadly, even in 2024, multicultural marketers continue to present diverse consumers with generic and perhaps gaffe-laden marketing initiatives because of assumptions, efficiencies and a full lack of understanding of the target audience.