Fire TV Gets Hemisphere’s Spanish-language FAST Offerings
TODO CINE, TODO NOVELAS, Más Pasiones, and WAPA+ are now available for free in the “En Español” category of Fire TV Channels.
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Longtime Hispanic Advertising Executive Jackie Bird Dies
From 2000-2008, she served as President/CEO of Winglatino, a Grey Group subsidiary within the WPP family of advertising and marketing agencies. In May 2009, she would take the helm of her own business and marketing advisory services firm, Redbean Society LLC.
Now, the U.S. Hispanic and Puerto Rican ad industry is paying tribute to Jackie Bird, who has died in a Miami hospital following a battle with cancer.
Gonzalez Replaces Rob Miller As iHeartMedia/Miami Programming Head
In Miami, iHeartMedia is making a programming change by rewarding an architect of WMIA’s “Magic” brand who first gained experience on La Isla del Encanto. Rob Miller will remain at iHeartMedia as a strategic advisor for the Hot Adult Contemporary format and other projects.
Multicultural Marketing and Non-Profits: A Special Bond Focused On ROI
Houston-headquartered López Negrete Communications has created a dynamic relationship between itself and the Alzheimer’s Association. This involved a partnership with The Ad Council. How agencies and nonprofits can better work together to share their respective stories with multicultural audiences, thus raising their fundraising goals, is a subject Alex López Negrete is proud to share.
Keeping It Real: Hispanic Market Overview 2024 Brings Call For ‘Authenticity’
This year’s 52-page report, downloadable for free here thanks to our partners at HispanicAd.com, breaks down some of the key topics on the minds of multicultural marketing pros today. With “authenticity” the biggest buzzword of 2024, we have to ask: Are advertisers and CMOs phoning it in when it comes to seeking U.S. Latinos? Sadly, that still seems to be the case.
Hispanic Marketing’s Call To Amplify, And Represent
“Authenticity.” To some, it may seem like an obvious insight — why be inauthentic? Sadly, even in 2024, multicultural marketers continue to present diverse consumers with generic and perhaps gaffe-laden marketing initiatives because of assumptions, efficiencies and a full lack of understanding of the target audience.
Meet Telemundo’s Newest Local News & Content RVP
The VP of News for the Telemundo Station Group station serving Orlando has been promoted to a larger role, focusing his efforts on not only that property but also the company’s Telemundo stations serving Fort Myers-Naples and Tampa-St. Petersburg.
Mundo Hispano Digital Launches Latino Connected TV Offering
Mundo Hispano Digital, the parent company of MundoNow.com, has launched an advertising product, MundoNow Connect, that seeks to refine audience targeting in the wake of cookie deprecation.
The goal: to deliver more immersive advertising experiences to brands, with accurate targeting.
WAPA+ Added To The Roku Channel
Hemisphere Media Group’s heritage broadcast television brand serving Puerto Rican consumers has launched a free ad supported television (FAST) channel on The Roku Channel.
As of April 23, WAPA+ can be found on the platform.
‘Nuestras Finanzas’ Campaign Extended By Telemundo
NBCUniversal Telemundo Enterprises is once again spearheading an initiative to raise awareness during Financial Literacy Month with its nationwide campaign, Nuestras Finanzas (Our Finances).