‘Emergence’: Hispanic Market Overview 2022 Puts a Spotlight On New Growth Opportunities

Emergence of the U.S. Hispanic consumer and all that drives this ever-important part of the American fabric is also being seen at agencies catering specifically to the needs of CMOs and brand managers that desire the best and most effective solutions for connecting with Spanish-speaking audiences. Don’t forget the in-culture English-language creative, too. As this year’s Hispanic Market Overview annual state-of-the-industry report shares, content isn’t about language anymore.

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Rosemary Mercedes Resurfaces at BBC Studios for Americas Role

She most recently served as Univision Communications’ EVP and Chief Communications Officer and played an integral role at the company for more than 15 years. Now, after a “remarkable sabbatical year,” Rosemary Mercedes has accepted a position to run communications for the British Broadcasting Corp.’s BBC Studios in the Americas — its largest international market. 

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An Asst. PD for ‘Cali 93.9’ In L.A.

Carlos Branco has taken the position of Assistant Program Director for Meruelo Media-owned Latin Urban FM “CALI 93.9,” KLLI-FM in Los Angeles. Branco has spent the last 15 years with Univision Radio, most recently overseeing the content and brand expansion for 5 of its Spanish Adult Contemporary stations. “We’re excited to welcome Carlos back to…

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New Partnership Expands ‘Female Forward’ Initiative with a Telemundo Directors Track

NBCU LAUNCH, the umbrella brand that houses the comprehensive diversity, equity and inclusion efforts across NBCU’s television portfolio, has forged a new partnership with Telemundo to increase the number of Hispanic female directors in scripted television. This partnership is an extension of the Hispanic network’s corporate initiative Mujeres Imparables (Unstoppable Women).

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‘Rumba’ Returns To Cradle of Liberty, Thanks to iHeartMedia

On May 16, 2007, “Rumba 104.5” and WUBA were replaced with Alternative music, as WRFF, which remains on the air today. At Noon on March 11, 2022, iHeartMedia and its iHeartLatino division led by Miami veteran air personality Enrique Santos, decided to give it another try in the City of Brotherly Love. Rumba is back in Philly, only this time it is on a home once home to an Eagle, to Smooth Jazz and, most recently, “The Breeze.”

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Jaime Camil

JAIME CAMIL SIGNS FIRST-LOOK DEAL WITH VIS FOR PARAMOUNT+

VIS, a division of Paramount, has approved an exclusive first-look deal with Latin entertainer Jaime Camil (Jane The Virgin, Schmigadoon!, Kimi, La Fea Más Bella, Broke, Coco) to develop an array of projects for Paramount+. Under the terms of the agreement, he will create, develop, and produce exclusive Spanish language and majority-Spanish language scripted and non-scripted content for the streaming service.

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