Carlos Branco has taken the position of Assistant Program Director for Meruelo Media-owned Latin Urban FM “CALI 93.9,” KLLI-FM in Los Angeles.
Branco has spent the last 15 years with Univision Radio, most recently overseeing the content and brand expansion for 5 of its Spanish Adult Contemporary stations.
“We’re excited to welcome Carlos back to L.A.,” Meruelo Media VP/Audio Brands Haz Montana said. “Carlos knows the market, has produced successful morning and afternoon drive shows, and brings a great depth of knowledge in music programming. I’m excited he’ll have the tools of Cali 93.9 as a live and local station.”
Branco commented, “I am excited to be back in the city that helped make my dreams possible. Now it’s my chance to pay it forward and help my new team at Cali 93.9 achieve their goals. I love L.A.!”
Meruelo Media CEO/President Otto Padron remarked, “In just 2 years since its launch, CALI 93.9 has grown in amazing ways and has a bright future ahead. SoCal has made us the fastest growing station in the market and NAB recognized us with a Marconi for Spanish Language Station of the Year. Adding Carlos’ amazing track record, creative vision, flawless execution and inspiring leadership to the CALI team is a perfect storm!”
KLLI competes directly against Spanish Broadcasting System’s KXOL “Mega 96.3” in Los Angeles, which is welcoming Omar y Argelia for mornings from Univision’s KLVE “Radio Amor.”