‘Emergence’: Hispanic Market Overview 2022 Puts a Spotlight On New Growth Opportunities

Emergence of the U.S. Hispanic consumer and all that drives this ever-important part of the American fabric is also being seen at agencies catering specifically to the needs of CMOs and brand managers that desire the best and most effective solutions for connecting with Spanish-speaking audiences. Don’t forget the in-culture English-language creative, too. As this year’s Hispanic Market Overview annual state-of-the-industry report shares, content isn’t about language anymore.

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MegaTV Brings ‘CALA’ To Prime-Time

MegaTV, the Spanish Broadcasting System-owned broadcast TV network, on July 20 brings a big change to its prime-time lineup as respected journalist Ismael Cala will debut a new show, simply titled “CALA,” in the time slot that has been offering various programming since Jaime Bayly shifted to 9pm at the start of the year.

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Ahead Of Web Presentation, Univision Unveils 2020-21 Content Slate

Univision Communications has unveiled all of the highlights of the event with its official unveiling of the Hispanic-focused media company’s 2020-2021 programming lineup. Sports, news and entertainment are the highlights of what the company is touting is its “proven insights-based programming strategy.” The new content slate was slated to be presented to advertisers during a…

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AHAA: Pharmaceutical Companies Lag Behind in Hispanic Targeted Ad Spending

FAIRFAX, Va., June 11, 2015 /PRNewswire-HISPANIC PR WIRE/ — According to a new report from AHAA: the Voice of Hispanic Marketing, pharmaceutical marketers increased their aggregate Hispanic advertising investment by only 4 percent between 2010 and 2014 to $165 million. Among the top 500 U.S. advertisers, the pharmaceutical category allocation to Hispanic dedicated media remained…

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