Liz Blacker, a Hispanic marketing and advertising industry veteran who exited as EVP Of Hispanic Strategy And Sales at iHeartMedia in April 2017, has joined Univision Communications as SVP of Branded Content Revenue.
She will be based in New York and report to Lisa Valentino, EVP of Revenue Innovation.
Blacker will be responsible for all aspects of UCI’s Branded Content Revenue and Experiential Studio with a primary focus on driving new and incremental revenue for the company. This also includes oversight of all branded content revenue efforts across the company.
“UCI always seeks out those extraordinary storytellers that help round out diverse portfolio, and as such, I am proud to welcome Liz to our team” said Valentino. “A visionary executive who has a firm grasp on today’s evolving digital industry, we look forward to having her aboard to help drive both new and incremental revenue for UCI.”
Additionally, Blacker will assemble and lead a fully functioning studio team across creative and production services, sales strategy, insights and project management.
“UCI is changing the way brands engage with U.S. Hispanics and I am pleased to join a dynamic team that houses such an extensive portfolio of brands,” said Blacker. “I look forward to helping expand on the Company’s broad client offerings through experiential, creative, and new partnerships that amplify our clients’ experiences and go far beyond traditional advertising.”
At iHeartMedia, Blacker was responsible for building a new division focused on a “Total Market” cross-language, bi-cultural audience while building new products and revenue streams across platforms for national and local sales teams. She also led multicultural trade and industry efforts for iHeartMedia and built an extensive virtual national and local sales team with multicultural market experts across digital, radio, branded content and experiential events.
Blacker joined iHeart in August 2014 after serving as Chief Revenue Officer of Terra USA.
She has also been publisher of Vista magazine under impreMedia ownership, and was an executive director at Yahoo! for the U.S. Hispanic market from 2001-2005.