The ARJ Hottest 100 – 2014

“Rude”, a Canadian reggae song about a guy who can’t get the approval of his girlfriend’s dad to marry her, was the No. 1 track according to some Hispanic market media expert in Miami, the most nonprogressive place for new music discovery in the Southeastern U.S.

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Experiential Marketing, Miami Style: Lincoln Leads Tours Of Wynwood

The decision by Lincoln Motor Company to bring its “Hello, Again Tour” to a hub of bilingual, bicultural Hispanic Millennials is noteworthy in and of itself. Lincoln may wish to follow up its tour with marketing efforts that use digital, social and mobile media targeting Hispanic Millennials, in addition to traditional media such as television, radio, and out-of-home. The results could prove highly beneficial for a brand that is not only reinventing itself, but how to reach its next generation of automobile buyers.

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San Antonio Mayor: Lone Star Look Yields America’s Face of Tomorrow

America is in its “golden years” with respect to political opportunities for the Latino community, says San Antonio Mayor Julian Castro. Although Hispanics still have a tremendous amount of challenges with respect to finances and educational attainment, the 2012 presidential election served as a “special, defining moment for the Latino community in the U.S. For the first time Latinos could fundamentally change the trajectory of a campaign.”

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