BMI (Broadcast Music, Inc.) has a new Vice President of Creative for its Latin arm.

Jesus Gonzalez will join the company as will oversee BMI’s Latin Creative team helping to sign and develop new talent, assist BMI’s family of songwriters and publishers and serve as a liaison between the Latin music community and the industry at large.

Based out of BMI’s Los Angeles office, Gonzalez reports to BMI SVP/Creative Alex Flores.

“Throughout his career, Jesus has forged strong relationships within the Latin music community as a songwriter and a music executive,”  Flores said. “His background gives him a deep understanding for both the artistic and business side of what we do, which is invaluable to our music creators, and his ability to forecast industry trends within the ever-growing Latin music space is second to none. I look forward to working with Jesus on developing new talent and supporting our incredible roster of Latin songwriters, producers, composers and music publishers.”

Prior to joining BMI, Gonzalez spent nearly seven years at Universal Music Group, where he was most recently SVP/Brands & Partnerships.

In that role, he spearheaded major collaborations between top Latin artists and global Fortune 500 companies, developed marketing plans around releases to amplify those partnerships and forecasted industry trends. During his tenure at Universal, he helped secure deals for internationally acclaimed performing songwriters, including J Balvin, Juanes and Luis Fonsi, with top brands such as Anheuser-Busch, Pepsi and Mastercard, to name a few.

Other roles include a stint as Vice President of Music Partnerships working with Rogers & Cowan, FRUKT and Octagon under the Interpublic umbrella, and he was the Principal partner at Maleco Music, a music and brand consulting agency.

As a songwriter, he is a voting member of the Recording Academy for the GRAMMY and Latin GRAMMY Awards, and was a mentor for the 2020 Adweek Executive Mentor Program. Gonzalez received a Bachelor of Arts in Political Science from the University of California, Riverside.

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