from The Adam R Jacobson Multicultural Consultancy
When it comes to consumers and the CMO, the decade began with more excitement than ever to connect a brand message with a potential buyer across every touchpoint available through a media effort. Thanks to COVID-19, that push toward digital and social media has only been accelerated. Throw in data science, and the media landscape…
For Liz Castells-Heard-led bicoastal multicultural agency INFUSION, life has been a whirlwind since COVID-19 arrived. Instead of struggling with clients, Castells and her team are struggling to keep up with increased client work demands and new business pitches accelerated by ‘Black and Brown lives matter’ and the 2020 Census. Yet, CEO Castells isn’t complaining as…
Cumulus Media’s national radio arm, Westwood One, and Imperative Entertainment have premiered the first English and Spanish-language podcasts made available to U.S. consumers. The Red Note and La Nota Roja are now available for audio consumption, and serve as a preview for a forthcoming documentary feature film. Both ten-episode podcast series are hosted by Lydia Cacho, called “perhaps Mexico’s most…
Internationally known recording artist Nicky Jam will be honored with the annual iHeartRadio Corazón Latino Award Presented by Ally during the virtually presented 2020 iHeartRadio Fiesta Latina, scheduled for Thursday, Oct. 8. Mr. Jam will be presented with the award by iHeartLatino Chief Creative Officer Enrique Santos. The award honors an individual that exemplifies their…
Two of the nation’s leading Hispanic media companies have simultaneously launched initiatives designed to get out the vote ahead of the 2020 U.S. presidential election and important “down-ballot” races on the federal, state and local level across the U.S.
Telemundo conducted the landmark study as part of its company-wide initiative “Decision 2020,” a nonpartisan multiplatform news and civic engagement effort to provide Latinos with comprehensive information and resources on the issues and the candidates running in the 2020 election.
NCSolutions and ciValue are launching a new cloud-based retailer marketing service called the ciMedia Platform that is designed to support the personalized and relevant experience today’s shoppers expect from retailers and brands.
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