NCSolutions (NCS) and ciValue are collaborating to launch a new cloud-based retailer marketing service designed “to support the personalized and relevant experience today’s shoppers expect from retailers and brands.”
The joint service, the ciMedia Platform, is designed to allow retailers to serve the most relevant offers possible and better meet the expectations of their shoppers. “By collaborating with brands on offers and campaigns, retailers can capture a larger share of CPG advertising investments,” the companies note.
Additionally, as a part of the new service, customers will be empowered with access to NCS targeting solutions with the desire to expand the reach of their campaigns — and ultimately drive new consumers into their retail and online stores.
“In a pandemic economy, gaps in the media ecosystem are even more glaring,” said Linda Dupree, CEO of NCSolutions. “Personalized and relevant experiences for shoppers are table stakes in today’s curated world. Retailers seeking to extend their shopper footprint and to better engage with shoppers will find significant benefits from tools, like this platform, that help them to effectively compete in today’s dynamic and evolving marketplace.”
Beni Basel, CEO at ciValue, adds, “Today’s new reality has opened up new fronts in the competition for customers, and it is clear that customer loyalty is at increased risk for both retailers and brands. Our customer analytics and personalization solutions allow retailers and brands to better understand and meet these evolving customer needs more effectively. Extending these capabilities beyond the retailer’s owned channels to social networks and other advertisement channels will open new revenue streams and drive the effectiveness of marketing spend and customer strategy.”
HOW IT WORKS
Retailers can use the ciMedia Platform to drive better outcomes, as shown in the example use case below.
The ciMedia Platform enables the monetization of retailers’ media assets, including their websites and mobile apps.
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