Radio Lazer’s National Lineup Set
Lazer Broadcasting’s signature Radio Lazer-branded group of regional Mexican stations recently debuted a “sometimes crazy morning show.”
Now, the full on-air lineup is now set.
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Hispanic eSports Digital-Only Channel Launched By Telemundo
Telemundo Deportes has launched the first-ever Spanish-language esports channel in the U.S. Offering fans more than 2,000 streaming hours of content a year featuring exclusive streamers, short-form content and competitions, the channel isn’t available on an MVPD or digital multicast. Rather, the “channel” is a digital offering, accessible via livestream on Twitch and YouTube. The EA Sports…
A First From Lotus/L.A.: Women’s World Cup Coverage
For the first time in broadcast history, the FIFA Women’s World Cup will be broadcast live on U.S. Radio. You’ll just have to understand Spanish to follow what’s happening in France. In a collaborative effort between Lotus Communications’ KWKW-AM “ESPN Deportes Radio” in and right holders Fútbol de Primera, the FIFA Women’s World Cup will air…
Latino Cinema-Goers: The Big Over-indexing Consumer
Broadcast and cable media have an opportunity to drive box office growth through the advertising of new movie releases via Spanish-language media.
Publicity Swap: Franklin At Telemundo, Alban At VIMN
Claudia Franklin, formerly SVP/Communications and Public Affairs for Viacom International Media Networks (VIMN) Americas, has taken the role of VP/Entertainment Publicity at Telemundo. The move comes as a woman widely known for her 12+ years as VP/Corporate Communications and Public Affairs at the NBCUniversal Telemundo Enterprises unit settles in to her new role as VP/Communications at VIMN.
Fox Deportes Play-By-Play Man Gets A Syndicated AM Show
A Spanish-language radio host presently serving as a baseball play-by-play announcer for Fox Deportes has joined MLC Media Services to helm a new syndicated general-interest morning show being offered to Hispanic radio stations across the U.S. Starting Jan. 14, Carlos Alvarez takes on hosting duties for the newly launched “El Cotorreo con Carlos Alvarez.” A general-interest program, El Cotorreo will feature…
No Translation Needed: Noticias Telemundo ‘En Inglés’ On OTT
How important is reaching today’s English-preferred, youth-driven Latino audience? NBCUniversal Telemundo Enterprises has given the green light to the development of its first-ever Noticias Telemundo English-language daily newscast. Just don’t expect to find it on a Telemundo broadcast TV station in the near future. The planned newscast will be distributed exclusively via YouTube, also becoming the first Noticias…
Radio Lazer Gets A National Rollout
Like the “Radio Lazer” regional Mexican presentation heard on Lazer Broadcasting Corp. stations across the Golden State? Now you can place it on your radio station, thanks to a joint syndication effort forged by Oxnard, Calif.-based Lazer, headed by Alfredo Plascencia, and Houston-based SuiteRadio LLC. The 24/7 local affiliation service will be represented exclusively on a national level…
Borja Perez Replaced By Romina Rosado As Telemundo’s Digital Head
For nearly nine years, Borja Perez has held the Miami-based role of SVP of Digital & Social Media for NBCUniversal Hispanic Group, jumping to the role in March 2012 after some two years as VP of Integrated Solutions for Digital & Social Media at Telemundo. Effective today, Perez no longer has oversight of digital for the network that has effectively “closed the gap” with longtime rival Univision Communications.
Hispanic CMO Thought Leaders Report: Making Waves
HispanicAd and the Adam R Jacobson Consultancy are proud to announce the fourth edition of Hispanic CMO, the most sought after publication in the U.S. Hispanic Market. Distributed Nov. 5, it is now available for viewing and download for FREE. Curated by Gilbert Dávila, Chair of the 2018 ANA Multicultural Marketing & Diversity Conference and…