Latino Cinema-Goers: The Big Over-indexing Consumer
Broadcast and cable media have an opportunity to drive box office growth through the advertising of new movie releases via Spanish-language media.
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Publicity Swap: Franklin At Telemundo, Alban At VIMN
Claudia Franklin, formerly SVP/Communications and Public Affairs for Viacom International Media Networks (VIMN) Americas, has taken the role of VP/Entertainment Publicity at Telemundo. The move comes as a woman widely known for her 12+ years as VP/Corporate Communications and Public Affairs at the NBCUniversal Telemundo Enterprises unit settles in to her new role as VP/Communications at VIMN.
Fox Deportes Play-By-Play Man Gets A Syndicated AM Show
A Spanish-language radio host presently serving as a baseball play-by-play announcer for Fox Deportes has joined MLC Media Services to helm a new syndicated general-interest morning show being offered to Hispanic radio stations across the U.S. Starting Jan. 14, Carlos Alvarez takes on hosting duties for the newly launched “El Cotorreo con Carlos Alvarez.” A general-interest program, El Cotorreo will feature…
No Translation Needed: Noticias Telemundo ‘En Inglés’ On OTT
How important is reaching today’s English-preferred, youth-driven Latino audience? NBCUniversal Telemundo Enterprises has given the green light to the development of its first-ever Noticias Telemundo English-language daily newscast. Just don’t expect to find it on a Telemundo broadcast TV station in the near future. The planned newscast will be distributed exclusively via YouTube, also becoming the first Noticias…
Radio Lazer Gets A National Rollout
Like the “Radio Lazer” regional Mexican presentation heard on Lazer Broadcasting Corp. stations across the Golden State? Now you can place it on your radio station, thanks to a joint syndication effort forged by Oxnard, Calif.-based Lazer, headed by Alfredo Plascencia, and Houston-based SuiteRadio LLC. The 24/7 local affiliation service will be represented exclusively on a national level…
Borja Perez Replaced By Romina Rosado As Telemundo’s Digital Head
For nearly nine years, Borja Perez has held the Miami-based role of SVP of Digital & Social Media for NBCUniversal Hispanic Group, jumping to the role in March 2012 after some two years as VP of Integrated Solutions for Digital & Social Media at Telemundo. Effective today, Perez no longer has oversight of digital for the network that has effectively “closed the gap” with longtime rival Univision Communications.
Hispanic CMO Thought Leaders Report: Making Waves
HispanicAd and the Adam R Jacobson Consultancy are proud to announce the fourth edition of Hispanic CMO, the most sought after publication in the U.S. Hispanic Market. Distributed Nov. 5, it is now available for viewing and download for FREE. Curated by Gilbert Dávila, Chair of the 2018 ANA Multicultural Marketing & Diversity Conference and…
‘El Rey’ Founder Partners With VICE On New Hispanic Creative Shop
The creative agency born from Williamsburg, Brooklyn-based VICE Media and the entertainment brand founded by Robert Rodriguez and supported with distribution from Univision have partnered up for an agency “partnering with brands seeking to connect with the rising U.S. Hispanic market.”
‘Adios, Telemundo’: Salida de Silberwasser Confirmed
In a surprise announcement, NBCUniversal Telemundo Enterprises revealed that Hispanic media industry veteran Luis Silberwasser will be leaving the company on October 1. He’s served as Telemundo Networks President for four years, and his exit comes amid widely reported turmoil at Telemundo’s No. 1 competitor — Univision Communications. It also comes as Azteca América is gearing up for a massive relaunch.
Discovery Finds A Direct-To-Consumer CEO
Peter Faricy joins Discovery from Amazon, where he led the growth of the Amazon Marketplace, the company’s third-party seller business, and previously led Amazon’s successful music and movies categories. Faricy has also held leadership roles at Borders Group, Ford, and McKinsey.