A Blacker Choice For Univision
Liz Blacker, a Hispanic marketing and advertising industry veteran who exited as EVP Of Hispanic Strategy And Sales at iHeartMedia in April 2017, has joined Univision Communications as SVP of Branded Content Revenue.
General
Read More
Univision Files Its Long-Expected IPO, Fortifies Ties With Mexico’s Televisa
The largest media company in the U.S. serving Hispanics has officially notified the Securities and Exchange Commission that it is proposing an initial public offering of the sale of its Class A common stock, a long-expected move that will make Univision a publicly held entity.
José Valle Bounced From Univision Radio; Takes ‘Political & Advocacy Sales’ Role
In a somewhat surprising move, Univision Communications today relieved José Valle–president of Univision Radio–of his duties. Effective immediately, Valle takes on a new role as president of political and advocacy sales. Univision Local Media EVP Jaime Jiménez takes on Valle’s former duties, which Valle had held since 2011.
Univision, Washington Post Partner For GOP Presidential Hopefuls’ Forum
Univision’s News department has teamed up with The Washington Post for a co-sponsored Republican presidential candidates’ forum set to take place prior to the GOP primaries in March 2016.
AHAA: Pharmaceutical Companies Lag Behind in Hispanic Targeted Ad Spending
FAIRFAX, Va., June 11, 2015 /PRNewswire-HISPANIC PR WIRE/ — According to a new report from AHAA: the Voice of Hispanic Marketing, pharmaceutical marketers increased their aggregate Hispanic advertising investment by only 4 percent between 2010 and 2014 to $165 million. Among the top 500 U.S. advertisers, the pharmaceutical category allocation to Hispanic dedicated media remained…
Hispanic Market Overview 2011, presented by Telemundo: Available Now
The Adam R Jacobson Editorial Services and Research Consultancy, in association with HispanicAd.com, is proud to announce the 2011 edition of the highly acclaimed HISPANIC MARKET OVERVIEW.
The ARJ Hottest 100 – 2014
“Rude”, a Canadian reggae song about a guy who can’t get the approval of his girlfriend’s dad to marry her, was the No. 1 track according to some Hispanic market media expert in Miami, the most nonprogressive place for new music discovery in the Southeastern U.S.
Understanding The ‘Bi-llenial’: Spanglish Spots Not The Solution
Creative that speaks to the bilingual, bicultural Latino in both Spanish and English may not be the best use of a brand’s time and money. That’s a key conclusion presented in a July 31 webinar, “The Bilingual Brain,” as part of Univision’s Hispanic 411 series.
Hispanic Market Overview – ‘Social Media & Sports’
Learn in this dynamic report the opportunities that exist for marketers by engaging Hispanic sports fans through text-to-win promotions, Twitter, Facebook and other social media platforms. Among those interviewed are Wasserman Media Group VP/Hispanic Marketing Heidi Pellerano, noted Hispanic blogging expert Manny Ruiz, Hispanic sports media executives, Orlando Magic VP/Communications Joel Glass, and journalists Kevin Baxter (Los Angeles Times) and Bridget Carey (CNet).
The U.S. Hispanic Social Media & Marketing Overview, presented by Story Worldwide
This downloadable Special Report, presented in a White Paper format, investigates the importance of social media & social marketing, and review the implications for companies actively targeting Latinos, advertising agencies active in the Hispanic market, U.S. Hispanic media and the PR Industry as a whole.