‘Emergence’: Hispanic Market Overview 2022 Puts a Spotlight On New Growth Opportunities

Emergence of the U.S. Hispanic consumer and all that drives this ever-important part of the American fabric is also being seen at agencies catering specifically to the needs of CMOs and brand managers that desire the best and most effective solutions for connecting with Spanish-speaking audiences. Don’t forget the in-culture English-language creative, too. As this year’s Hispanic Market Overview annual state-of-the-industry report shares, content isn’t about language anymore.

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MegaTV Brings ‘CALA’ To Prime-Time

MegaTV, the Spanish Broadcasting System-owned broadcast TV network, on July 20 brings a big change to its prime-time lineup as respected journalist Ismael Cala will debut a new show, simply titled “CALA,” in the time slot that has been offering various programming since Jaime Bayly shifted to 9pm at the start of the year.

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