‘Premios Juventud’ – A Huge Youth Opportunity For Univision
“This is probably one of the premier events for an advertiser to get on board with,” said Miami Hispanic media consultant Adam Jacobson.
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ElBlog: The loss of Home Depot is troubling. But it’s gone.
The next 10 years will be difficult for “Hispanic” agencies who continue to ignore the future, a world where “general market” agencies will only get savvier when it comes to Latinos and decide that having a wholly owned Hispanic shop is no longer cost-effective. It’s coming. But how do we slow it down, or actually stop it?
MLB, Baseball, Puerto Rico … Together Thanks To WAPA
The 2010 Major League Baseball (MLB) season will be televised in Puerto Rico on the Island’s leading broadcast station, WAPA Television, and the station’s 24-hour dedicated sports channel, WAPA 2.
“Optimism Over Fear” – A Recipe For 2010
In a Versailles breakfast presentation today in the heart of Cuban Miami, Alma DDB president/COO Luis Miguel Messianu said that the communication of “aspirations, positive thoughts and optimism” by U.S. Hispanic agencies will lead to riches in 2010.
The Marketing Of Mark Sanchez
Soccer and baseball are commonly thought to be the sports with the broadest appeal to Hispanics. How popular is Sanchez in the Hispanic community, and can the Jets and the N.F.L. convert that into dollars?
Adam Discusses The Exit Of ‘El Cucuy’ From SBS
The Los Angeles Business Journal’s Joel Russell interviewed Jacobson to discuss the departure of Renan Almendarez Coello from Los Angeles radio.
Satellite Radio: ‘The 8-Track Of The 21st Century?’
Is Sirius XM the “8-Track” of the 2000s? Thanks to online streaming initiatives and widespread availability, Jacobson now considers Sirius XM “the CD player of the 2010s.”