ViX and Mercado Libre: A New Agreement to Benefit Subscribers
Mercado Libre users are now able to subscribe to ViX premium content with a 15% discount. Those with a subscription to the MELI+ benefits program will be able to access a 30% discount.
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Hispanic Market Thought Leaders 2023 Report Now Available
HispanicAd offers its annual report on key industry trends and honors the Top Marketing Executives with US Hispanic & Multicultural area. This report offers an depth analysis of the executives and their companies setting the standard of excellence for the US Hispanic Marketing industry.
A Creator-First Streaming Platform For Multicultural Audiences
Sabio Holdings Inc., a Toronto-based provider of Connected TV and OTT advertising platforms “validated by performance” has launched a free, “creator-first” content streaming platform “built to promote diverse voices and increase representation among the greater streaming industry.”
Dish Mexico Gets Hemisphere Media Group’s Telenovela Net
The Hemisphere Media Group-owned Spanish-language network known for its stable of telenovelas, has just expanded its reach further into Latin America’s biggest nation.
Messianu, Edelman, Lerma Team For New Hispanic Shop
A trio of U.S. Hispanic advertising industry pioneers have teamed up to launch a minority-owned and Hispanic-led full-service communications agency.
Instagram’s Global Ad Revenue In 2024: Sizzling
Instagram, impacted by the introduction of Apple’s App Tracking Transparency (ATT) policy in 2021 and a subsequent weakening of the digital ad market, is recovering stronger than its social media peers.
The 2023 Hispanic Content, Data and Social Media Report
HispanicAd offers its annual report on key Content usage strategies, along with the importance of using Data strategies to engage the Hispanic Consumer. Social Marketing strategies are reviewed for their performance value.
López Negrete, The Ad Council and Alzheimer’s Association Team Up For New Campaign
Created and produced pro bono by LNC, the new campaign seeks to encourage Hispanic pre-care partners to recognize the early warning signs of Alzheimer’s and other dementias in their loved ones.
Hispanic Ad Agency Pioneer Norma Orci Dies
Industry veteran Norma Orci has passed. Norma and her husband Hector Orci were founders of the legacy Hispanic Ad Agency Orci & Asociados.
Nueva Network Expands Into Mexico
The NNMEX operations will be managed under a Representative Agreement by Media Global Group (MGG), a U.S.-based agency specializing in connecting Latin American and U.S. brands with markets.