Dish Mexico Gets Hemisphere Media Group’s Telenovela Net
The Hemisphere Media Group-owned Spanish-language network known for its stable of telenovelas, has just expanded its reach further into Latin America’s biggest nation.
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Messianu, Edelman, Lerma Team For New Hispanic Shop
A trio of U.S. Hispanic advertising industry pioneers have teamed up to launch a minority-owned and Hispanic-led full-service communications agency.
Instagram’s Global Ad Revenue In 2024: Sizzling
Instagram, impacted by the introduction of Apple’s App Tracking Transparency (ATT) policy in 2021 and a subsequent weakening of the digital ad market, is recovering stronger than its social media peers.
The 2023 Hispanic Content, Data and Social Media Report
HispanicAd offers its annual report on key Content usage strategies, along with the importance of using Data strategies to engage the Hispanic Consumer. Social Marketing strategies are reviewed for their performance value.
López Negrete, The Ad Council and Alzheimer’s Association Team Up For New Campaign
Created and produced pro bono by LNC, the new campaign seeks to encourage Hispanic pre-care partners to recognize the early warning signs of Alzheimer’s and other dementias in their loved ones.
Hispanic Ad Agency Pioneer Norma Orci Dies
Industry veteran Norma Orci has passed. Norma and her husband Hector Orci were founders of the legacy Hispanic Ad Agency Orci & Asociados.
Nueva Network Expands Into Mexico
The NNMEX operations will be managed under a Representative Agreement by Media Global Group (MGG), a U.S.-based agency specializing in connecting Latin American and U.S. brands with markets.
‘Que Buena Los Angeles Radio Day’ Celebrated
The proclamation was presented by Councilmember Kevin de León for the station’s community work, ratings performance, and its recent “Station of the Year” Medallas de Cortez Award, presented to Estrella Media at the 2023 Hispanic Radio Conference in Miami.
Televisa News Veteran Leopoldo Gómez ‘Has Decided to Pursue Other Interests’
In October 2021, he became President of Univision News, moving to Miami from Mexico City. For 23 years prior to that shift, thanks to the union of Televisa and Univision, he served as VP of News at Televisa for 23 years. Now, Leopoldo Gómez has shared that he is exiting the company today known as TelevisaUnivision, and that he plans to pursue other interests.
Introducing the Official Energy Drink Sponsor of Liga MX In The USA
Guillermo Amtmann, Founder of PATRIA Energy Drink and CEO of PSR Brands, commented, “Futbol and Liga MX are remarkably close to the heart of our core consumer and as the league’s viewership continues to grow in the United States, PATRIA is excited to partner with Liga MX.”