“Hello, it’s me. I was wondering if after all these years you’d like to meet.”
Those are the opening lyrics to Adele’s multiplatform smash hit “Hello.”
Advertising executives active in the U.S. Hispanic market who seek growth in 2016 and 2017 may be leaving that very voicemail and sending that very line via e-mail to potential clients that have had potential since Friends left the airwaves—and have yet to engage Latinos in Spanish-language media.
Then there are the regular players: the media, the agencies and the clients we always talk about.
But there’s so much more to be said. Only, who’s talking? If they are talking, what are they saying?
That’s great if I’m buying a pillow. But, we’re talking about the fragile U.S. Hispanic market—one that has seen agencies shutter, and scant new major brands who’ve opted to speak to an important consumer group in Spanish.
These are concerning times, and the 2016 Hispanic Market Overview, presented by Lopez Negrete Communications, promises to provide readers with information, insight, statistics, commentary, and real-world remarks on how things really are.
With an uncertain economy—again—and the upcoming presidential election, we promise to put on our reading glasses and put ‘Total Focus’ on everything keeping you up and night, and everything keeping the lights on and the paychecks from bouncing.
Gain ‘Total Focus’ by downloading the seventh annual Hispanic Market Overview state-of-the-industry report, produced by veteran Hispanic market analyst and journalist Adam R Jacobson, from Monday at Noon CET/6am ET/3am ET and Midnight, Hawaiian Time. This report is distributed exclusively by HispanicAd.com and presented by Lopez Negrete Communications.
d’expósito & Partners
La Agencia de Orcí
Telemundo (NBCUniversal Hispanic Enterprises)
For more information on sales opportunities for the 2016 Upfront Guide and 2016 Hispanic CMO report, contact Gene Bryan at 917-854-1706 or via e-mail at firstname.lastname@example.org
For editorial opportunities, contact Adam Jacobson at 954-417-5146 or at email@example.com
Hispanic Market Overview 2016, presented by Lopez Negrete Communications builds on the insights and observations provided each business day in HispanicAd.com and in the October 2015 Hispanic CMO Thought Leadership report.