Heineken Shifts Hispanic Duties From Vidal Partnership
Heineken, one of the strongest performers among imported beer with U.S. Hispanics and a major player throughout Latin America, is reassigning its Hispanic creative and public relations duties.
Heineken, one of the strongest performers among imported beer with U.S. Hispanics and a major player throughout Latin America, is reassigning its Hispanic creative and public relations duties.
Dubbed CNN Latino, the syndicated programming option will provide over-the-air TV stations news, lifestyle, documentary, and politically focused chat shows.
Effective January 7, 2013, the Univision-owned TeleFutura network will be transformed, with its goal apparently to serve the growing number of bilingual, bicultural young Hispanic adults in the U.S.
Companies that seek to build relationship with Hispanic, Asian and African-American consumers should take their multicultural budget out of a silo and push it out to all of the company’s business units. That’s what Walmart Stores has done and what its senior vice president of brand marketing and advertising, Tony Rogers, advises.
Learn how Adam R Jacobson Editorial Services and Research Consultancy can make you smarter and savvier with your Hispanic marketing and advertising efforts.
Hosted by American University alumnus Adam Jacobson, SOC/BA ’94, Arthur Rockwell of Geoscape joined Luigi Bellizzi of Grupo Latino de Radio on October 5 in Coral Gables, Florida in an engaging conversation about where the nation’s Latino population is headed – and how media companies and advertisers should react.
The next 10 years will be difficult for “Hispanic” agencies who continue to ignore the future, a world where “general market” agencies will only get savvier when it comes to Latinos and decide that having a wholly owned Hispanic shop is no longer cost-effective. It’s coming. But how do we slow it down, or actually stop it?
Spanish-language television is growing. But what sort of growth can viewers and advertisers expect in a market like Miami? The March 22, 2010 edition of The Miami Herald’s Business Monday explored the topic in detail, with Glenn Garvin interviewing Adam Jacobson and other experts in the field.
In a Versailles breakfast presentation today in the heart of Cuban Miami, Alma DDB president/COO Luis Miguel Messianu said that the communication of “aspirations, positive thoughts and optimism” by U.S. Hispanic agencies will lead to riches in 2010.
Recent Comments