He is a former VP of Content at Univision, and held roles at both the former CBS Radio and Spanish Broadcasting System (SBS). Most recently, he served as an outside consultant for…

The hire is part of Mundo Hispanico’s relaunch as MundoNow, "a strategic move to build creative media tech tools and content that reach the entirety of the U.S. Latino market."…

U.S. Latinos have long been trendsetters when it comes to entertainment and consumption habits. Yet, while the "Big Four" struggle to keep audience share, in Hispanic media there's perhaps a…

Emergence of the U.S. Hispanic consumer and all that drives this ever-important part of the American fabric is also being seen at agencies catering specifically to the needs of CMOs…

VIS, a division of Paramount, has approved an exclusive first-look deal with Latin entertainer Jaime Camil (Jane The Virgin, Schmigadoon!, Kimi, La Fea Más Bella, Broke, Coco) to develop an array of projects…

Grupo Televisa, S.A.B. and Univision Holdings II Inc. (together with its wholly owned subsidiary, Univision Communications Inc.) on January 31 completed their merger — a transaction between the Mexico City…

The 2020 edition of the annual Hispanic Market Overview state-of-the-industry report is now available, as always via a free download thanks to our presenting sponsor, López Negrete Communications, and contributing sponsorships from…

What’s old is new again: We’re blending. But, each multicultural group remains strong and a source of pride. Combine, and blend, all of these groups together, and you have a…

A review of social media marketing and advertising, and public relations strategies in the U.S. Hispanic marketplace.

Broadcast and cable media have an opportunity to drive box office growth through the advertising of new movie releases via Spanish-language media.