from The Adam R Jacobson Multicultural Consultancy
The winners of the inaugural WARC Awards for Effectiveness, North America — a new regional competition in association with LIONS — in search of the best marketing campaigns that deliver business impact have been announced. And, the winners list includes Hispanic market specialty shop Alma.
The NFL has struck a partnership with Lucinda “La Morena “Hinojos, the first Chicana and Native American artist to partner with the league on Super Bowl theme art. She will be the marquee artist of Super Bowl LVII, being held this year in Glendale, Ariz.
Walter Ulloa, Chairman and CEO of the company with roots in Spanish-language radio and television the U.S. that is today a global digital solutions company, suffered a heart attack on New Year’s Eve. RBR.com has the details.
Telemundo Deportes, which holds the Spanish-language TV rights for the FIFA World Cup Qatar 2022 tournament, has released its complete broadcast schedule.
Google, McDonald’s, Visa, and YouTube rank among the top 10 brands excelling in product fit and cultural relevance to Hispanics.
The latest HISPANIC CONTENT, DATA & SOCIAL MEDIA REPORT, a 44-page digital magazine distributed by HispanicAd.com, reporter Adam R Jacobson offers a comprehensive examination of how advertisers and marketers, along with Hispanic media, are working to magnetize CMOs, brand managers and media planners. Are the dollars flowing? Do the same challenges exist? Are “DEI” initiatives clouding the picture for Hispanic media and advertising agencies? We seek to answer these questions through conversation with key Hispanic marketing and media leaders
Adsmovil USA has officially launched its free video-streaming service nearly two months after it announced its forthcoming debut.
Former Univision radio executive and “multicultural podcasting veteran” Stephen Hobbs, the brother of Steven Hobbs, has been hired as MundoNow Chief Audio Officer in conjunction with the launch of its new podcast network.
He is a former VP of Content at Univision, and held roles at both the former CBS Radio and Spanish Broadcasting System (SBS). Most recently, he served as an outside consultant for Univision, working on Uforia-branded podcasts and the former KLVE-FM/Los Angeles-based Omar y Argelia, now at SBS.
As of today, Fernando Arath Pérez is now directing the programming of iHeartMedia’s Spanish-language FM serving the Delaware Valley — the company’s second attempt to monetize and attract a sizable Hispanic listening audience to a big-signal FM in Philadelphia.
The hire is part of Mundo Hispanico’s relaunch as MundoNow, “a strategic move to build creative media tech tools and content that reach the entirety of the U.S. Latino market.” The company notes that the U.S. Hispanic market is now driven by the 55% of America’s Latino population that identifies as either bilingual, bicultural or English-language preferred.
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