NOW AVAILABLE TO DOWNLOAD: The 2022 Hispanic Content, Data & Social Report

The latest HISPANIC CONTENT, DATA &  SOCIAL MEDIA REPORT, a 44-page digital magazine distributed by HispanicAd.com, reporter Adam R Jacobson offers a comprehensive examination of how advertisers and marketers, along with Hispanic media, are working to magnetize CMOs, brand managers and media planners. Are the dollars flowing? Do the same challenges exist? Are “DEI” initiatives clouding the picture for Hispanic media and advertising agencies? We seek to answer these questions through conversation with key Hispanic marketing and media leaders

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Pérez Picked to Lead ‘Rumba’ In Philly

He is a former VP of Content at Univision, and held roles at both the former CBS Radio and Spanish Broadcasting System (SBS). Most recently, he served as an outside consultant for Univision, working on Uforia-branded podcasts and the former KLVE-FM/Los Angeles-based Omar y Argelia, now at SBS.

As of today, Fernando Arath Pérez is now directing the programming of iHeartMedia’s Spanish-language FM serving the Delaware Valley — the company’s second attempt to monetize and attract a sizable Hispanic listening audience to a big-signal FM in Philadelphia.

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