from The Adam R Jacobson Multicultural Consultancy
The brand, long active in the U.S. Hispanic market, has signed on as the exclusive insurance partner of Liga MX in the U.S. It is the league’s first official domestic insurance partner. State Farm joins T-Mobile and Patria as foundational sponsors for Liga MX in the U.S.
Joining MEL (Messianu/Edelman/Lerma) are Omar Quiñones, as Chief Strategy Officer; Danny Alvarez, as Executive Creative Director; and Jennifer Rangel, as Head of Client Services.
Hemisphere Media Group, the media company serving U.S. Hispanic and Latin American consumers that owns several cable TV networks and the WAPA-TV operation in Puerto Rico, has selected a Chief Content Officer boasting more than three decades of entertainment industry experience.
TelevisaUnivision, the Spanish-language media and content company led by CEO Wade Davis, has confirmed the sales of entertainment formats associated with its content for adaptation in a trio of European countries.
A 30-year veteran of the U.S. Hispanic marketing and advertising community who has been a Hispanic Marketing Council Board Member since 2017 and is a pioneer in the digital advertising space both in the States and across Latin America has lost his battle with cancer.
Amsterdam-based Dubformer notes the first project included seven titles, totaling 697 minutes, with translations from English and French to Brazilian-tinged Portuguese, German (for use across Switzerland, Austria and Germany), and español neutral — the Colombian Spanish widely seen in media across Latin America.
![This 1993 photo taken in Mexico to commemorate the Telemundo telenovela division's first efforts features then-network President Joaquín Blaya, SVP of Production Omar Marchant, Creative Services and Special Events Head Cynthia Hudson (then VP of Programming) and Director of Special Events and Director of Production of the Drama Division, Eduardo Suárez. [Photo: HistoriasdelaTV.com]](http://www.adamrjacobson.com/wp-content/uploads/2024/01/IMG_1465.png "Hispanic TV Pioneer Omar Marchant Dies")
Omar Marchant, one of the leading early figures of U.S. Hispanic broadcast media, has died at the age of 88 in Miami.
Marchant’s death came early Friday morning (1/5), his family confirmed via social media and by CNN en Español.
Presidential hopeful Marianne Williamson has launched a Latino-focused social media effort en español to help attract U.S. Hispanics.
Anna M. Gómez, a Democrat who is the first U.S. Hispanic Commissioner on the Federal Communications Commission (FCC), will deliver remarks Tuesday (12/12) at the inaugural installment of the Congressional Hispanic Caucus Institute (CHCI) Celebrating Latina Excellence Series.
A key source for news on OTT, Connected TV and mobile devices has a secured a new partnership with TelevisaUnivision, which brings the Noticias Univision 24/7 live news channel from ViX. Consumers of Haystack News can see breaking news coverage, live special reports, original news content and more.
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