After 14 years of sharing valuable insights, observations and advice, there remain brand managers that have yet to do any Hispanic marketing of any substance. Some have pulled back. Many believe reaching all Hispanics through general market advertising is suffice. When will it end?
ViX, the TelevisaUnivision-owned Spanish-language streaming service, has started production of 11 original series and movies just making it as products underway during the first quarter of 2023.
At first glance, it appears that Paramount Global’s CBS Sports has launched a free direct-to-consumer digital network dedicated exclusively to Spanish-speaking U.S. Hispanics who can’t quench their thirst for all things fútbol. That’s not what CBS Sports is ready to launch on April 11, however — even as it has chosen a very Spanish-language name for its new offering.
EstrellaTV, the Spanish-language broadcast network of Estrella Media, has unveiled its new daytime lineup and theme.
Jessica Rosenworcel today sent letters to the nation’s nine largest providers of Wireless Emergency Alerts seeking information on how these alerts can start to support more languages beyond English and Spanish.
NBCUniversal-owned Spanish-language television network Telemundo and venerable trade publication Billboard have signed off an expanded partnership for 2023 that will yield the first-ever Latin Women in Music, a new music franchise focused on women’s impact in the music industry. The new entity will compliment the Billboard Latin Music Awards.
She’ll be joining Leon Krauze as co-anchor of the newscast that airs coast to coast on the Univision network, airing weeknights at 11:35pm Eastern. Her first day is Monday, February 13.
The winners of the inaugural WARC Awards for Effectiveness, North America — a new regional competition in association with LIONS — in search of the best marketing campaigns that deliver business impact have been announced. And, the winners list includes Hispanic market specialty shop Alma.
The NFL has struck a partnership with Lucinda “La Morena “Hinojos, the first Chicana and Native American artist to partner with the league on Super Bowl theme art. She will be the marquee artist of Super Bowl LVII, being held this year in Glendale, Ariz.