from The Adam R Jacobson Multicultural Consultancy
Some 59% of U.S. Latinos age 18+ have listened to a podcast, a high mark for the measure. Furthermore, some 51% of U.S. Latinos have ever listened to a podcast in English, while 33% have ever listened to a podcast in Spanish. Those are the key takeaways from the just-released Latino Podcast Listener Report 2022.
He joins TelevisaUnivision from ViacomCBS International Studios, where he led the content sales and co-production business and spearheaded the new film division.
Former Univision radio executive and “multicultural podcasting veteran” Stephen Hobbs, the brother of Steven Hobbs, has been hired as MundoNow Chief Audio Officer in conjunction with the launch of its new podcast network.
He is a former VP of Content at Univision, and held roles at both the former CBS Radio and Spanish Broadcasting System (SBS). Most recently, he served as an outside consultant for Univision, working on Uforia-branded podcasts and the former KLVE-FM/Los Angeles-based Omar y Argelia, now at SBS.
As of today, Fernando Arath Pérez is now directing the programming of iHeartMedia’s Spanish-language FM serving the Delaware Valley — the company’s second attempt to monetize and attract a sizable Hispanic listening audience to a big-signal FM in Philadelphia.
Latinx households—who have been among the most loyal to MVPD services—are now as likely to have similar penetrations of MVPD services compared to the total market, at 52% and 51% respectively. That’s according to Horowitz Research.
The hire is part of Mundo Hispanico’s relaunch as MundoNow, “a strategic move to build creative media tech tools and content that reach the entirety of the U.S. Latino market.” The company notes that the U.S. Hispanic market is now driven by the 55% of America’s Latino population that identifies as either bilingual, bicultural or English-language preferred.
She back, and now leading sales for the entire Adsmovil portfolio, including the recently announced AVOD offering Nuestra.TV. The return by Jessica Ricaurte sees her arrival from Yahoo!, where she most recently served as a Global Agency Director.
U.S. Latinos have long been trendsetters when it comes to entertainment and consumption habits. Yet, while the “Big Four” struggle to keep audience share, in Hispanic media there’s perhaps a trickle of migration. With our 2022 edition, the Hispanic TV Programming Report demonstrates that the NewFronts and Upfronts are equally important for understanding “TV” consumption of Spanish-speaking Americans. It’s a good sign that the market is healthier than ever, with more choices than ever before.
The company will be adding to its growing portfolio of ad-supported brands with Canela Kids, a new Spanish-language AVOD destination for kids 2-12 launching August 16. Canela Media also unveiled plans for their recently launched Innovation Labs.
Noticias Telemundo has named journalist Aranxta Loizaga as the anchor of “Noticias en la Noche,” the network’s late-night newscast. The appointment comes as Rebeka Smyth was also named to the news anchor team, working on the morning program hoyDía. “Aranxta and Rebeka are highly talented journalists with an unwavering commitment to journalistic excellence and decades…
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