NBCUniversal Telemundo Enterprises has named Karen Barroeta as EVP of Production and Development at Telemundo Global Studios, starting July 6.
It’s a newly created role that sees Barroeta lead the development strategy of the Studios, along with the management and execution of long-form scripted productions across all platforms. Barroeta will also oversee the alternative content team and identify projects for pilots, behind the scene productions and digital capsules.
Concurrently, Claudia Chagui has been appointed SVP/Marketing and Creative, effective July 6, taking Barroeta’s previous role.
Chagui joins the network after working as both a creative and strategic marketing consultant for company-wide initiatives including the Network’s overall rebrand, consumer marketing launch campaigns, and Upfront presentations. In her new role, she will spearhead the strategic development and execution of all marketing and creative initiatives across the network, including entertainment, news and sports.
Previous to her role as SVP/Marketing and Creative at Telemundo, Barroeta held the General Manager role at Telemundo Internacional pay TV channel in Latin America heading all revenue efforts including ad sales, affiliate distribution and the overall content & marketing strategy for the operation. She was also part of the NBCUniversal pay TV venture in Latin America heading all marketing, creative and communications efforts for Universal Channel, Syfy, Studio Universal, E! and Telemundo Internacional, including programming strategies for the latter.
Chagui is the founder and owner of 2C LLC, an independent creative consulting firm based in Miami. Previously, Chagui worked for Discovery Networks Latin America where she held various executive roles including General Manager of Discovery’s Portfolio of Channels, Head of Content for Colombia and Andean region, Vice President of Sourcing & Acquisitions, Head of Digital Content and Vice President of Ad Sales Marketing, Production and Operations.